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When you first start to grapple with it, search engine optimization (SEO) seems like the most difficult thing in the internet marketing sphere. However, once you understand how it works, it’s one of the easiest solutions for marketing your business. What’s more, if you want to succeed in business these days, you need to master an SEO marketing strategy that will get your business the traffic it needs.
Whether you are just starting out with your SEO setup or you have been struggling with it for a while, here are five steps anyone can take to achieve a superior SEO marketing strategy.
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Understand Your Target Audience
It can be challenging to formulate any marketing strategy if you don’t understand who you are targeting. Therefore, when you’re coming up with an SEO marketing strategy, you must factor in the behavior and location of your audience.
Learn about your customers’ demographics, their search preferences, and so on. Your Google Analytics account will help you to interpret the responses of visitors to your site. You can then set objectives using your understanding of this data.
Perform Keyword Research
Keyword research is extremely important when you’re establishing your SEO marketing strategy.
Analyze your target audience to determine which keywords they are likely to use while searching for your business online. Then use an excel sheet to organize keywords into categories based on the personas in your target audience.
The Google Keyword Planner is a great resource for researching keywords. It shows the competitiveness of various keywords as well as their search volume. This will help you to understand which keywords are viable.
Other advanced tools will provide you with information about your competitors and their backlinks. For example, this list of the best backlink checkers from SEOJet will give you suggestions for excellent research tools. Use tools like these to come up with strong keywords.
Plan Your on-Page SEO/Site Structure
The next thing you need to consider is on-page SEO. This important component helps search engines to understand what your website is about. Valuable, well written content is key here.
Use the keywords you collected to build your content. Additionally, be sure to include internal linking and ensure your pages load quickly.
Set different keywords for different pages to avoid keyword cannibalization. This occurs when you use the same keyword on different pages.
Develop Your off-Page SEO Link Building
You also need to seek referrals and mentions by other sites in your niche, especially authority sites with good reputations. This is what is meant by “off-site SEO.”
There are different tactics you can use to get sites to link back to yours. For example, you can make connections in your industry. If people know about you, they are more likely to link back to you. Also, write great content that will encourage people to share.
Another great tactic is to reach out to owners of authority websites in your industry and offer to write blog posts for them as a guest.
Track Results with Hard Data
SEO does not end with posting content and getting links. You also need to ensure that your content is working as you expected.
This is where performance monitoring comes in. In your Google Analytics account, monitor traffic daily, weekly, and monthly. Keep a spreadsheet where you record on-page changes. This will help you to understand what is happening. You can also use rank checking services to check search positions.
A Good SEO Marketing Strategy Requires Persistence and Patience
Although it can take some time before results begin to appear, having a robust SEO marketing strategy will elevate your business’s search visibility.
What’s more, with good SEO your website will get more traffic, which will lead to more sales. The tactics we suggest here will help you to get started with SEO. Put them to work and you will soon have an SEO marketing strategy that will open doors for your business.