June 2018

online marketing and advertising

4 Strategies to Improve Your Online Marketing and Advertising

Starting a business is not easy. What’s more, if you aim to make a success of your business, you’ll need to acquire skills for online marketing and advertising. This is important because nowadays almost everyone has access to the Internet. Therefore, business owners must learn about online marketing and advertising. It’s essential for promoting a business’s services and products. Here, we share four strategies that will boost awareness about your business.

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invoices

How to Extract Multiple Invoices to a Single File from Scanned PDF Files

Businesses handle huge numbers of invoices on a daily basis. What’s more, organizing and extracting the information from those invoices is often critical. A single processed invoice is priced at a minimum of $15. Automatic invoice data extraction software lowers this cost by more than $10. This can save you tens of thousands of dollars, especially if your company frequently handles large numbers of invoices.

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local logo designer

Choose a Local Logo Designer Instead of Outsourcing the Job Online

Instead of working with an in-house team for design projects, you can outsource tasks to professionals who work on a freelance basis. Logo design is one of those tasks you might consider outsourcing, for instance. That’s because this is something you only do once in a while. However, there are reasons that might compel you to work with a local logo designer instead of outsourcing the job online. If you are wondering why you should give priority to a local logo designer, these facts can help you make the decision.

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beauty business

6 Beauty Business Ideas That Realize Any Talent to the Fullest

When looking for business ideas, the beauty industry is one of the best choices to make today. According to Forbes, the beauty business industry currently makes about $445 billion in sales. Plus, it evolves with extreme speed. Small brands are on the rise here. With the growing popularity of beauty services, opportunities within the industry are limitless. So whether you have a talent for styling hair, applying makeup, or organizing a business, you’ll be able to launch a successful startup of your own.

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trust

Building Trust: How to Establish Authority and Credibility Online

The “Seven Touch” principle says that you need to connect with a prospective customer seven times. Only then will they begin to recognize, remember, and trust you enough to commit to taking a next step such as a purchase. This principle is more of a guideline than a scientific certainty. However, the reality remains that it takes a lot to build up trust with customers. Here are five ways to establish your authority and credibility online.

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SEO marketing strategy

5 Steps to Having the Best SEO Marketing Strategy for Your Business

When you first start to grapple with it, search engine optimization (SEO) seems like the most difficult thing in the internet marketing sphere. However, once you understand how it works, it’s one of the easiest solutions for marketing your business. What’s more, if you want to succeed in business these days, you need to master an SEO marketing strategy that will get your business the traffic it needs. Whether you are just starting out with your SEO setup or you have been struggling with it for a while, here are five steps anyone can take to achieve a superior SEO marketing strategy.

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cyber security

Smart Tips for Better Small Business Cyber Security

If you run a small business you need to start treating your cyber security as a serious issue. On one hand you have increasingly sophisticated criminal hackers. On the other there are tighter laws and industry standards surrounding your need to protect data. Therefore, putting more investment into your defenses is doubly important for you. Here are five tips that almost every small business should practice to improve its cyber security.

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LinkedIn

Your LinkedIn Company Page Is Dull. Here Are 10 Ways to Fix That.

LinkedIn is the most business-friendly social media platform out there, full stop. If you’re not investing in your company’s LinkedIn presence, you’re essentially leaving money on the table. A lively, attractive LinkedIn company page is just one facet of a holistic LinkedIn marketing plan. But it’s a pretty important one. Here’s how to shape up your “meh” company page and achieve a degree of engagement that you never imagined possible.

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