In the world of international ecommerce it is important to market your products and services effectively.
However, you can expect to face strong competition. What’s more, you’ll be competing against large companies that have their own special marketing departments. On social media, you’ll be competing for your market’s attention amid numerous distractions.
Therefore, you’ll need to be proficient in guiding traffic toward your website. You’ll need effective tools to get your target market to notice you. Here are some rules of thumb that can help:
- Rely on tips from the experts
- Focus on your objective and always be professional
- Be creative and unique
- Be alert to changing trends and stay ahead of the pack
In addition, in this post we share some specific actions you can take that will improve your competitive edge.
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1. Build a LinkedIn Group
Did you know that building a group on LinkedIn is free? What’s more, having your own LinkedIn group will provide you with opportunities for offering engaging and useful resources to other group members.
Therefore, a LinkedIn Group will give you a solid international ecommerce platform from which to market your international ecommerce store. That’s because it will give you an excellent way to drive traffic to your website. And when more people visit your website, more sales will naturally follow.
However, LinkedIn members won’t appreciate a hard sell. You’ll have to be more subtle than that. Make sure your group is first and foremost an avenue for group members to network online. Therefore, call upon your well-honed people skills when it comes to running your group.
When you can be clear that the goal of your group is to get people talking and interacting, new customers for your business will be a natural outcome.
2. Create YouTube Videos
YouTube is one of the most popular platforms on the Internet. As a matter of fact, YouTube has more than 800 million visitors from around the globe every month. Therefore, when it comes to marketing your products and services, YouTube is the way to go.
On YouTube you can give viewers complete details about your products and how to use them. What’s more, you’ll find there the maximum audience for your business. However, be sure to go beyond merely uploading videos, posting products, and sharing images. In other words, be creative.
In order to capture lots of eyeballs, your video must:
- Have an attractive title containing strong keywords.
- Be authentic.
- Be current with the latest trends.
What’s more, your video must offer an engaging, concise, and clear message. In other words, don’t try to present too many different products in a single video. Likewise, don’t stuff your video with too much information.
You might think you need to use high-tech cameras, special lighting equipment, and complicated editing software to make an attractive video. However, a smartphone camera can do this job well, too. For editing, use free software that you can download onto your PC.
3. Introduce an App for Your International Ecommerce Outlet
Many people these days like to have reminders on their busy schedules. Therefore, make it easy for your customers to download a free app for your store. Then be sure to update your app frequently to offer them exclusive deals, available only on your app.
Without a doubt, an app of your own will boost sales in your international ecommerce store. That’s because your customers won’t need to wait for a specific time to log in. They’ll be able to receive your updates instantly and act on them quickly, as soon as you make them available.
4. Give Exclusive Offers and a Variety of Discount Deals
Exclusive offers and discount deals are among the most effective international ecommerce solutions. Therefore, introduce some special deals that are available for only a short time.
Likewise, offer products in a variety of styles that customers can redeem with a discount code. When people feel they’re getting a bargain, they’ll be more likely to visit your store again and again.
Take These Actions and Capture Your Audience’s Attention
Use these online marketing activities to engage your target audience and keep them coming back for more. By engaging your audience, you’ll be sure to gain loyal fans and boost profits in your international ecommerce store.