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Even the most driven of business owners needs love and connection in their life. So why wouldn’t you turn to a dating website to help you find that special someone? But first you must ask yourself, “Are dating apps really worth my time and money?”

Who Uses Dating Websites?

Around 200 million singles around the world report they have used dating websites, either recently or in the past. In fact, online dating has become the most popular way for heterosexual couples in the US to meet and get to know each other.

Moreover, there are dating websites that cater to every sexual preference. So whether you’re heterosexual, lesbian, gay, or other, you can find someone you like out there who also likes you.

Online Dating Is a Lucrative Industry

There are more than 8,000 dating websites globally, and during 2018 venture investors placed roughly $127 million into them. Additionally, revenue for this industry reached $3 billion in 2018, and it continues to grow at the rate of nearly 12 percent a year.

The dating websites that bring in the most revenue at the moment are Tinder, Bumble, Match, Zoosk, and Hilly.

Do Relationships That Begin Online Work Out for the Long Term?

Business Insider reports that scientists think that couples whose relationships started online may be happier than those who met in more traditional ways.

It could be that couples who meet online are more serious about wanting to start a lasting relationship. Therefore, each person in the relationship has approached the process of meeting and getting to know someone else in an organized, methodical fashion.

How Much Does It Cost to Use a Dating Website?

As a serious business owner, you’re naturally concerned with keeping your expenses in line. So you’re probably wondering how much a dating website will end up costing you. To give an example, here is the price list from CheatingCougars, a website geared toward heterosexual men:

  • A one-month subscription is $29.95
  • A three-month costs $59.95
  • An annual subscription is $119.95


Are Dating Websites Worth Your Time and Money?

So, are dating websites worth the money and time you put into them? Let’s check in with some couples who met online to find out.

Darren and Dana met on Tumblr in 2001 and have been married since 2013. Dana says that admitting to family and friends that she and Darren met online used to be awkward. However, she says, the stigma has faded as more and more people meet their life partners online.

Another long-term couple who met online are Brendan and Josh, who met on Manhunt. They say they exchanged emails for about a month before agreeing to meet in person. Brendan says they share an “enthusiasm for living life in the most exciting ways possible.”


Are you a driven business owner who wants to find and get to know someone to share your life with? If you are, perhaps a dating website could lead you to that special someone.

About the Author

Carrol Strain is a Top Rated copywriter on Upwork, as well as editor and on-call writer for the Business Opportunities blog.