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Are you intimidated by the acronym “SEO”? Do you think of it as jargon that only nerds and geeks know and understand? Fret not. This article will help you thread your way into the world of SEO for startups. Here you’ll learn everything you need to know about SEO for your startup business.
What Is SEO?
SEO stands for search engine optimization. What this means is that you’ll use the principles of SEO to optimize your website. When you do, your website’s visibility will go up. This will lead to increased traffic and more conversions.
Now that we know the meaning of SEO, let’s cut to the chase. What is the best strategy of SEO for startups? Big Vision Marketing offers the following tips and advice:
Know Your Audience
Who is your audience? In other words, which demographic groups are most interested in your company’s product of services? Whose problems does your product or service solve?
More to the point, where does your audience hang out online? Do they flock to Twitter or engage on Facebook? Are they serious about LinkedIn or rallying to Instagram? Compare the demographics among the social media platforms. Then you’ll have a better idea of how to approach your target audience.
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Give Priority to Keywords
Once you thoroughly understand who your clients are, you’ll have a better idea of what your clients are looking for. This can lead you to understanding what their most highly searched keywords will be. You’ll use these keywords as the centerpiece of a powerful SEO strategy for your startup.
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Curate Social Media Content That Captivates
Whenever you think of keeping and growing your audience, you should always think about what interests them. In other words, create content that will help you to engage with your audience.
Additionally, in SEO for startups, as with all online marketing, it is important to optimize your content. Therefore, make sure your content is suited to your audience. Moreover, make sure it is of the highest quality. It needs to be compelling, and it needs to give your viewers something that is of interest to them, something they will value.
However, you should also focus on advertising your content across the various social media platforms. If no one sees your content, it doesn’t have any value and won’t be effective.
Communicate with Your Audience
Communicate with your audience in a friendly and engaging manner. It can help to think of them as your friends and family. Respond to them if they leave messages. If they give criticism, learn how to accept it and make changes in your products and services accordingly, if that’s appropriate. Without your audience, your business would cease to exist. Therefore, always make your audience a top priority.
Focus on More Than the Most Popular Social Websites
According to Statista, a mere 10% of young adults are using Facebook today. Therefore, if young adults are your audience, take note of other websites that are hip among that crowd. For example, Twitter is where many young adults like to go to vent their frustrations and be themselves.
The key is to research social media analytics. This will help you to discover what apps and sites your audience frequently visits. A good metric is Google Analytics. There you can see your page views in real time. You can also view user demographics, activities on your site, user locations, and duration of each session on your site.
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This can help you to gain understanding about how much users like your site. Moreover, it can create a cycle of audits and optimization that can boost SEO for your startup. Don’t be afraid to use it, as it’s free and highly useful, especially with SEO for startups.
A Final Word About SEO for Startups
Knowing more about SEO for startups will take loads of stress off your mind. Even if you decide to a hire an SEO expert who can help you in your startup business, it doesn’t hurt to know the basics. Because of the rapid growth of the Internet, you should always research new tactics and strategies. Only in this way can you continually keep your SEO strategy up to date.