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Holidays mean big sales for small businesses. Consumers often spend a lot for holiday celebrations, as well as special foods and gifts. So take advantage of each holiday season as it comes around by setting up your small business for success.
There are multiple holidays that come around year after year. Think Christmas, Kwanzaa, and Hanukkah, just for starters. Then add in New Year’s Eve, Valentine’s Day, Mother’s Day, and all the rest. Preparing your business for all of these happy holidays will allow you to attract more sales throughout each year.
In the world of online business, plan for the holidays for your small business by staying active on social media. Use the platforms where your customers hang out to prepare your target audience for upcoming holidays. Inform them of new products and holiday deals you’re offering. Encourage them to share your products and services across their networks using Facebook share code.
Here are some other ways you can plan for the holidays:
1. Set Reminders
So that you never forget to plan for a holiday, make sure that every holiday has a reminder in your phone or elsewhere. Business schedules and operations can be quite busy even during quiet seasons. It can easy to let a holiday sneak up on you.
Therefore, give yourself reminders for each holiday so that you can plan seasonal content for each one. Early planning will help you to increase your profitability.
2. Give Holiday Deals
Holiday deals are an excellent way of attracting more clients. For example, plan for Christmas sales, Black Friday events, Cyber Monday deals, and New Year promotions. Prepare your marketing campaigns early enough to make the most of each holiday season.
You will boost your sales significantly by reducing prices for your products and services during these special times. Moreover, you will be giving your customers happy holidays through these special deals. What’s more, you’ll enjoy some happy holidays yourself as a result.
3. Reward Your Clients
Reward your clients by giving out promotional products as well as promo codes and coupons. Such deals will make your clients feel appreciated and will also boost your sales.
Also consider free shipping or free deliveries to reward your clients. This is an excellent way to reward your clients during the festive season. It shows your clients they are valued.
4. Take Advantage of Promo or Sales Videos
Use videos to promote your products, your services, and your business. Videos allow you to harness the power of the Internet and maximize on what it has to offer, especially at the holidays. Today, with platforms such as Promo you can create your own marketing videos. You just add your message and logo to their already-edited and high-quality videos. Make a customized video, share it, and attract more clients.
5. Stay Active
Plan for happy holidays by staying active on social media. Take time to answer client queries and address customers’ concerns. Above all, keep your pages active.
Remember, these are clients who love to make purchases from the comfort of their homes. Therefore, be sure to make on-time deliveries during the season. Moreover, encourage them to check out your pages for holiday deals.
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6. Rely on Email Marketing
Email marketing may seem old-fashioned but it is one of the best and most effective marketing strategies. What’s more, it is sure to remain relevant for years to come. Therefore, send personal emails to your clients. In your messages, create stories that relate to your business. Additionally, remember to thank your clients for their continued loyalty and support. Most importantly, include a call to action.
You can also include a coupon code in your emails. This will keep your clients interested in your business. Think promotion, festive content, and holiday campaign strategies.
7. Use Banners to Say Happy Holidays
Decorate your storefront using banners, and do the same on your website. Nothing says happy holidays more effectively than colorful decorations.
For example, make use of Christmas trees, Valentine’s Day gift packages, and other holiday-related decorations to decorate your business premises. This will attract clients who will want to find out more about the types of products and services you provide.
Plan Ahead for Happy Holidays
In short, whatever the season, plan ahead for the next happy holidays and bring bright sales into your business.