Image by Trang Le from Pixabay
A sales funnel is a series of steps that guide your website visitors toward a buying decision. It is a visual representation of the sales process, beginning with identifying a prospective customer, through their conversion into an actual customer. These steps include marketing assets such as landing pages and email.
Learn from the examples here as well as others you might find elsewhere. Then you, too, can customize your funnel for a sales strategy that brings you more conversions. To that end, here are some examples of some of the best, highest-converting sales funnels you need to know about.
Crazy Egg
Crazy Egg’s sales funnel is huge. It starts with excellent blogs and high-quality content. This means most of their traffic is from inbound sources such as Google. A clear call to action, or CTA, is at the bottom of their blog posts to drive customers onto their email list. Also, there is also a direct CTA for Crazy Egg’s product.
Steps in the Sales Funnel
- Traffic (from referrals, blog, organic and ads)
- Crazy Egg has a pop-up for a free 30-day trial at the bottom of their blogs. Once you sign up for the email list, you will be redirected to the site’s homepage. They also link directly to Crazy Egg at the top of each page.
- Homepage – Email and password are required for the next step.
- Pricing – This page has a similar aesthetic to the rest of the site. Crazy Egg offers free trials. The pricing page has light copy emphasizing social proof. The language used is simple with no jargon.
- Checkout form – After you select your pricing plan, the final step is to add information for billing. On the checkout page, Crazy Egg assures you that you won’t be charged for the first 30 days.
Why It Works
Crazy Egg has consistently doubled its conversion and revenue over the years. Simplicity is the focus of their sales funnel’s design.
What Makes It Unique
Crazy Egg keeps the information light, never bombarding the customer. The copy is clear and straightforward. Therefore, customers know what they’re getting before they submit their email address.
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Groupon
Groupon is a major company reaching out to millions of customers every month. They have a clear pop-up for email opt-in that is visible to all first-time visitors. This has clearly been a successful strategy for growing their audience for years.
Steps in the Sales Funnel
- Traffic (ads, direct, referrals, email list, affiliates and more)
- Homepage – The pop-up on the homepage gives you immediate incentives to share your email address. That is, you get a coupon code for $10 or $25 on your first order—just for signing up. Afterward, you can browse and shop for services on the site.
- The internal homepage gives you offer details.
- Purchase form – It asks you for confirmation of your billing information and directs you to the payment gateway to complete your purchase.
Why It Works
When you like deals on Groupon, there is a clear CTA to click, after you have signed up with your email. Thereafter, Groupon lures its customers with follow-up offers to get them to use the service again and again. For example, they send out a daily email blast to millions of subscribers across various locations where it has its deals. Its offers are slightly more tailored toward women since women make up the biggest piece of Groupon’s customer base.
What Makes It Unique
As an email-driven service, Groupon does not allow you to preview offers and services until you sign up. There are no free trials. Therefore, Groupon’s business model and sales funnel seem much like a giant email list with a website attached to it.
Drift
Drift offers live chatting and other helpful tools on your website. Also, they have pretty good blogs that link to their homepage.
Steps in the Sales Funnel
- Traffic (blogs, referrals, affiliates, organic)
- Homepage – The homepage is simple, a plain white background with arresting images of real people. There is a signup sheet right in the middle of the homepage and one more at the bottom of the page.
- Pricing page – The pricing page is interactive. That is, you use a slider to add or remove features.
Why It Works
Drift’s sales funnel is effective because of its easy and direct path to setup. They ask you only for your email address to start using their services. You need not add your credit card details. They mention that thousands of big companies use Drift. You can start using the service as soon as you sign up. Though the free version doesn’t include as much as the paid version, you could use it free forever.
What Makes It Unique
Drift offers its service for free. This is what makes it unique. Though many other companies offer free trials, very few offer totally free services. However, once you try the free version you can decide to pay for more features, moving further into their funnel.
Study Other Sales Funnels and Fashion Yours for More Success
There are many other sales funnel examples throughout the Internet. Among the most popular ones are Mailchimp, Grasshopper, Basecamp, and Netflix. But there are many more. Each of them has their own design, and each has found its own version of success. However, for a successful sales funnel it is important to understand the process of the Sales cycle and why the Sales Cycle is essential for your businesses.
Put your creative skills to work on your sales funnel. If you find you need some assistance, a sales management software can help you manage your sales funnel with greater efficiency. Then your business, too, can experience more success.
