Professional quality corporate video is becoming an industry standard. Moreover, when you consider the ecosystem of content, it’s a no-brainer why so many businesses are turning to both consumer-facing and internal video content.
We Live in a Visual Culture
The term “visual culture” refers to the idea that communication in contemporary culture is primarily visual. Theories on visual culture first started popping up in the 1970’s. What’s more, today there’s no denying that our lives are saturated with visual communication.
The power of visual communication lies in its instant, subconscious nature. We decipher a visual message as quickly as we’re presented with it. Then it’s onto the next. If you want to grab attention and keep it, you don’t just need one image. You need a stream of them—ideally playing at 60 frames per second in high resolution.
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Content Is King
Content is how you tell your story. Moreover, when it comes to storytelling, video reigns supreme. Compelling copy paired with striking imagery can send a strong message. However, it’s just no match for video content.
There is a strong push toward accessible, inclusive content. That means you need content that everyone can access, no matter their ability. At video production agencies like tech-tv.co.uk, they will create videos that prioritize content and accessibility. A well-crafted video seamlessly combines audio, visuals, and copy with a mind toward all viewers. Notably, this includes those who can’t access one or more of these modes, such as the blind or hearing-impaired.
Accessible content is a careful science involving contrast ratio, word choice, and a variety of other factors. Therefore, don’t skimp on the most potent storytelling device in your arsenal—video content.
The Competition Is Fierce
If you haven’t been on YouTube lately, just open a new tab and scroll through some popular videos. You’ll see right away how far hobbyist production and post-production tools have come. Amateur and home filmmaking are going through a renaissance with state-of-the-art technologies. What’s more, these technologies are more accessible than ever to video content creators. It’s impressive, but more importantly, it’s your competition. In short, the bar for video quality is creeping higher daily.
However, one thing that hobby grade technology can’t compete with is a professional camera sensor. Those don’t come cheap. For example, some larger sensor cameras cost well into the ten thousands. Moreover, the bigger the sensor, the better the picture. Known as “full frame” or in some cases the coveted “medium format,” professional grade cameras sensors are larger and more powerful. Basically, they are capable of capturing images at a higher resolution and with greater accuracy.
Deeper down the rabbit hole of technical details for video content, you’ll find color-bit depth. Hobbyist quality camera equipment is generally limited to 8-bit color depth, or 16.7 possible million colors. At a minimum, professional-grade cameras encode images in 10-bit depth, or 1.07 billion possible colors. Then there’s 12-bit encoding, that comes in at a whopping 68 billion colors.
Among the sea of vibrant colors for video content, the professional quality difference is stark and comes with receipts to back it up.
Corporate video is not just about presenting an image to your customers. Your internal image is just as important. For example, corporate video can be used for onboarding, training new employees, new skills, and many other applications.
However, video content can go beyond being just a tool for internal communication. That is, seeing your business through the camera lens can be an opportunity to invigorate and inspire. A professional videographer is trained to find and showcase what the untrained eye can’t see. Your employees deserve to see their best selves imagined through a videographer’s eye.
At the end of the day, homemade video content can get the job done, but why stop there? If it’s been a while since you refreshed your corporate video, or worse, you haven’t got any video content at all, it’s time to start considering how the camera eye can breathe new life into your story.