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Surprisingly, it is those whose minds run toward criminal defense who devise marketing plans that dominate. Therefore, perhaps you should consider what we’re calling “criminal defense marketing.”
The practice of criminal law is highly competitive and continuously evolving. Similarly, marketing strategies for small businesses are undergoing rapid change. It can be difficult to identify wasteful aspects of your marketing strategy and simply focus on achieving results. And naturally, you don’t want your competitors to eclipse you.
Thinking like a criminal defense attorney can help you with this process. How can you use the following criminal defense strategies in your marketing plans?
Criminal Defense Tactics in Targeted Marketing
Criminal defense from a client’s point of view is likely the most urgent type of legal need. If someone has been arrested, they have little choice. They must seek legal assistance if they don’t want to languish in prison.
There is a wide range of needs for civil litigation. Similarly, there is a broad range of attorneys for criminal defense.
However, a defense attorney’s clients usually have little allegiance to their lawyers. Therefore, if you need a criminal defense attorney, you might find it difficult to obtain recommendations from former clients. In other words, it can be difficult to obtain reviews of the attorneys you’re considering.
All the same, you must get a clear understanding of the firm and its attorneys. For example, consider the firm of Moses & Rooth, whose attorneys work with clients in cases of criminal defense.
Reviewing their website can give you a clear picture of their ideal customer and their areas of expertise. Additionally, review the various positions attorneys hold within the firm. All of this can help you understand how they use their thinking about criminal defense in their marketing efforts.
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SEO and Criminal Defense
Search Engine Optimization, or SEO, is an organic and powerful way to market your brand. Onsite SEO refers to creating content for your site that’s relevant to your customers. Offsite SEO, as the name implies, refers to methods you use outside of your own website.
Which is the right approach for you to use? Ideally, you must use both. And how can you build criminal defense thinking into either or both?
Here’s how: Do you employ an SEO strategy that encompasses every small detail? If you do, your SEO strategy is similar to that of a criminal defense lawyer. Like that attorney, you are preparing a winnable case.
Web Design from a Criminal Law Perspective
Your company’s website design plays an important role in your marketing. Therefore, you try to make your website appealing. You take care to make it better than your competitors’ websites.
Similarly, a good criminal defense attorney appeals to the jury, building up the client in the jury’s eyes. He or she enhances a client’s reputation with character witnesses and examples of the client’s good deeds. Likewise, you use positive reviews on your website to attract clients your way.
Content Marketing and Legal Issues
In any type of business transaction, countless legal issues can and sometimes do arise. When this happens, both sides have lots of questions. If they’re wise, they seek professional advice.
However, if you are careful not to attack your competitors online, you can easily avoid these problems. It’s better just to focus on building your own brand. When you do, you will attract customers who want and need your products and services. And you will leave your competitors far behind.
Integrate Criminal Defense Features in Your Marketing Plan
As you can see, merging elements of criminal defense thinking into your marketing plan will benefit your company. As a competent criminal attorney would do, you hone your SEO methods. You research your target market as an attorney would try to understand each member of the jury. Additionally, you focus on your own customers and build your reputation in their eyes.
Finally, including criminal defense thinking into your marketing strategy means positioning your company as a trustworthy source. You situate your company as your customers’ helpful partner that they can turn to when they need you.