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Raising awareness for your brand is an essential component of getting a new business off the ground. However, it’s not always easy to become a nationally recognized business on your own. You may need some killer strategies, like the following, to keep things moving.
1. Get Help from a Company That Specializes in Boosting Your Brand
You started a business because you’re an expert in something. Moreover, you want to spend all your time and energy being the best you can be. Thank goodness for other businesses who specialize in brand building!
Yes, it will cost you to pay another company to work on brand building. However, you’ll get a great return on your investment, probably higher than you would have gotten on your own.
As an example, look at Trafilea, a company that helps direct-to-consumer brands grow quickly and within their budgets. They’ve seen massive success, including helping one brand in the shapewear industry go from $0 to $50 million in just nine months!
2. Build a Voice That Inherently Belongs to Your Business
Consumers connect with brands that get them. They like when a brand feels human and provides a unique voice and value. So find your own voice to deepen that connection.
Erika Heald of the Content Marketing Institute says that the simplest way to augment your brand voice is not to generate a new voice out of thin air but to find the voice you’re already using. Therefore, look at what you’ve already created. Then identify pieces that are unique to that.
Next, check to see how much of that content sounds like your competitors. “Your goal is to whittle down your examples to a small group of pieces unique to your brand, examples of the brand voice you want to embody,” Heald says. “Print these examples and put up on a whiteboard, grouping together pieces with a similar feel.”
By the end of this process, you should have the start of a great brand voice. The rest is up to you in consistently implementing it in your content.
3. Utilize Trending Hashtags on Social Media and Build Your Own
You can make impressive strides simply by utilizing social media. There’s extensive opportunity here to grow a following and generate content that your audience will love. Hashtags are an essential component that all successful brands use.
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What’s more, hashtags help to index your content, making it searchable on social networks. At least a third of consumers say they use social media to search for a product. Therefore, your hashtag use can be incredibly valuable for visibility.
To benefit most from hashtags, find trending tags in your industry. They’ve already generated significant traffic from your target audience. Why not piggyback on that existing content to bring more attention to your own brand?
Use a Branded Hashtag
Use a branded hashtag as well, especially if you’re seeking visibility. “New brands can use their name in a hashtag to gain recognition and build equity,” explains an article published on Adweek. “Brand-name hashtags provide an easy way for people to find and follow a brand. As customers begin using the name hashtag, it builds rapport for the brand and its users.”
4. Stop Selling and Start Helping Your Audience
“Your customers don’t want to be treated as though they only represent dollar signs to you,” Lianne Lyne of PLP Coaching, LLC told Forbes. She warns that too many people use advertising, social media, and email newsletters for the sole purpose of selling rather than adding value to their customers.
“If you focus on being helpful by crafting well-researched social media responses instead of driving traffic, you can give your brand an edge while building trust. Prioritizing quality engagement through creating meaningful interactions can lead to loyal customers and sometimes even brand evangelists.”
Try to aim for the 80/20 rule. This means that you’ll post super valuable, helpful content 80 percent of the time and promotional content 20 percent of the time. This connects you with your customers without them forgetting what you offer.