Over the last few years, the social media advertising landscape has changed dramatically, and the obstacles that prevented small businesses from investing in social video ads are no longer a challenge. This is because tools like Yala have made it easier for small businesses to hop on the trend of video and succeed on social media platforms like Facebook, Twitter, and Instagram.
In this article, we take a look at some of the main features on offer with Yala and help you understand how your business can benefit from it.
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What Is Yala?
Video ads are the most common way customers learn about new brands before buying their products. Facebook, Twitter, and Instagram are among the top social media sites influencing audience behavior through social video ads.
Most Social Media Users Watch Social Video Ads
According to Statista, 85% of social media users in the United States watch online videos. Moreover, Nielsen reports that the time spent watching video content has been on a steady increase over the past few years.
Yala is a powerful yet simple social media creation and scheduling tool. It supports integration with Facebook, Twitter, LinkedIn, and Instagram. Also, it brings together video ads with smart schedule posting features. This increases reach and improves brand engagement.
You’ll Be Able to Easily Organize Your Ads
Additionally, Yala allows you to easily organize your posts and ads. It enables you to efficiently design high-performing video ads and assign posting schedules, all from one place.
Now that you know what Yala is and what it can do for you, let’s dig deeper to learn more about its key features and how your business can benefit from them.
Key Features on Offer with Yala
Here we’ll step through some of the standout features on offer with Yala. This way, you can see how it fits into your existing social media marketing tech stack and whether you think it might be a worthy addition.
Video Ad Creator
Yala features a neat, point-and-click video creator that makes it incredibly easy to render stunning videos without any technical know-how. Also, for each social video ad, you’ll be able to enter your own marketing copy. Additionally, you can select a custom color palette and choose from a library of backgrounds, animations, and clips to add visual appeal.
Notably, Yala is designed for users who don’t have experience with video production. This means that you won’t have to invest time and money into learning new software. Instead, you’ll be able to focus on increasing your social media presence with social video ads.
A Library of Video and Graphic Design Templates
It also gives you access to a library of video and graphic design templates. These will allow you to quickly create, design, and edit video posts that evoke emotion and engage viewers. You’ll be able to reuse professional-looking graphics and artwork to create social media ads, memes, gifs, and other types of visual content.
With Yala, you can create an unlimited number of videos. Moreover, you can custom-label them with your own branding—in both mp4 and gif format. Then, you can upload them to your social media profiles within seconds.
Yala is an ideal tool for both freelance and in-house marketers. Yala’s wide range of resources are especially useful for businesses that are looking to gain visibility for their products and services on social media in an easy and cost-effective way.
Automated Branding and Animations
Yala lets you upload your business’s logo to your account. Then it automatically detects the brand colors in your logo and pulls up a matching color palette. Therefore, you’ll have your colors as the primary color options for your social video ads. However, you can also tweak these settings manually. Also, the animations you add to your video ad will automatically adjust to your brand settings.
Yala enables small businesses to create the same sort of stunning social video ads as the big-budget corporations do.
A Wide Range of Tools for Creating Engaging Social Video Ads
Do you want to increase your social media engagement, get more followers, or simply send out a message to promote your new product? Whatever your purpose, Yala’s automated branding and animations can help you create an engaging social video ad. Moreover, your new ad will boost brand recognition and generate customer interest.
Most social media tools let you create colorful static content. However, you need something that catches your target audience’s attention right off the bat. To this end, Yala gives you a number of animation options to choose from. Use these tools to add life to your video ads. For example, take your pick of Sprinkles, Rubik, and Interstellar.
As a result, you’ll be able to easily create consistent-looking and visually appealing video ads for your business.
Library of Human-Centric, Social-Media-First Footage
Yala has a built-in library of original, human-centric video footage. Users can utilize this footage to create engaging social video ads. All of the videos in its library feature people who are relatable and clips that are meant to stir up emotions in viewers.
This is especially important. That’s because emotions are what get people to stop swiping and start paying attention. Also, people are more likely to remember and reshare clips that are emotionally driven. In fact, a study by Unruly, along with the UK Institute of Practitioners in Advertising, found that ads that touch people’s emotions have twice as much business impact as ads that appeal to logic.
Therefore, Yala offers an extensive library that features different clip categories for different sorts of emotions such as frustration, excitement, calm, confidence, and attention.
While most social media marketing tools only let you add over-used stock clips, memes, and emojis, you need something that’s unique to your brand. That’s because you need to speak to your customers in a direct way.
Perfect for Humanizing Your Brand
Another benefit of making social video ads human-centric is that it enables you to humanize your brand. More and more brands are trying to be personal and human-like in the way they communicate with customers. Seeing people in video ads allows viewers to imagine themselves as the person in the video, using your product, or going through the same experiences.
Therefore, if you’re looking to transform your business into a story-driven brand, Yala is a perfect fit for your social media marketing tech stack. It can help you easily create a stream of cleverly crafted videos and graphics to keep customers engaged with your brand.
Yala’s auto-schedule feature allows you to post video clips to multiple social sites when your target audience is most likely to see your content. This gives your ads more exposure and better engagement rates.
How this works is by tracking which times and posts result in the most likes, shares, and clicks. The AI engine then allows Yala to automatically make corrections, improve itself, and identify patterns that predict the best posting schedule for your videos over time.
Accordingly, you can choose to set the time (or day) when you’d like to post your content. Then, Yala will handle the rest. Additionally, you can configure it to focus on distinct audience segments and engage them with targeted content based on their previous behavior and interactions.
Plans and Pricing
Yala offers three different pricing plans. Here’s a full breakdown of what you get with each.
There’s a “free forever” plan, as well as plans for $10 or $39 per month. All features are available to all account levels, with two exceptions. With the free plan, you can only post directly from Yala to one social media profile, whereas the others have no limits. And only with the “premium” plan can you remove the “Made with Yala” bumper from the end of your clips.
Yala is a social media video creation and scheduling tool. Yala makes it easy for small businesses to build and post visually stunning, branded video ads, even if they have no design skills. This is because it gives you access to a library of social-media-friendly templates and human-centric clips. What’s more, you can animate these tools to bring life to your ads.
Let’s quickly recap some of the ways your business can benefit from using Yala:
- It’s amazingly easy and affordable to get started with, which means you won’t have to spend time learning how to use video creation software.
- It comes with a library of human-centric clips that you can add to social video ads to rouse emotions in your viewers and social media followers.
- It’s the perfect tool for marketers who are looking for a way to boost social media engagement through visually-rich social video ads.