Photo by Austin Distel ( www.distel.co) on Unsplash
Your business is doing well. You are scaling quickly and profits are flowing in. So should you invest the money your company is earning? If so, how?
This is a question many business owners need to address as their company grows. Some business owners remain fearful, unwilling to touch their cash reserves. However, it can be wiser to invest in an additional venture. Alternatively, a business owner could choose to invest in their existing company.
While this might be a difficult decision depending on your circumstances, choosing to invest in your existing business may be your best choice. For instance, you could scale your business and perhaps even take it public. Read on for more suggestions below.
Build Cash Reserves
Having enough cash on hand for every contingency is every business owner’s dream. If this is your priority for now, make it happen. You will have more peace of mind if you build some cash reserves. Moreover, you will have cash at the ready for any unforeseen business expenses.
Invest in a New Venture
If you have one profitable business, why not invest in two or three more? A lot of successful business owners begin to branch out as their initial business becomes profitable.
This kind of investment could mean opening another business in a different industry, launching a business that piggybacks off your existing business, or hopping onto a franchise opportunity. In fact, starting a franchise business is a lucrative opportunity. That’s because much of the leg work has already been done. You simply put your hard work into running your franchise.
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Invest in Your Existing Business
Investing in your existing business is good idea, especially if you have ideas of owning a multi-million dollar public company someday. The more you put into your business today the more profitable it will be tomorrow. Moreover, you’ll experience more growth and success over a shorter time.
However, investing in your existing business to make it more profitable will require a smart strategy. For instance, you must first decide how much of your profits you want to invest in your business. Then you need to know exactly where those funds will go.
For example, you might choose to invest in infrastructure, efficiency, customer experience, digital improvements, or something else. Your list is probably endless. Therefore, have a strategy at hand for your company’s growth.
Focus on Growing Your Business
Every business owner has a lot to do. Chances are you’re overseeing a lot of different projects, as well as managing your employees. Additionally, you likely have some tedious tasks that you do every day. You dread doing them and hate spending time on them, but you have never bothered to delegate these tasks to your staff.
However, you can easily outsource those tasks with little expense. This can give you more more time to dedicate to your company’s growth.
Invest in Marketing
Spending more of your revenue on marketing, especially the campaigns that you have found to be effective, are always a good way to invest your company’s profits.
For example, investing in content marketing is a smart way to go. As Gary Vaynerchuk expains, “I’m creating 100 pieces of content around my personal brand per day, and I’m still probably 4,000 short of what I should be doing.”
By this logic, you could increase your marketing spend on social media ads, hire another content writer, or make compelling videos to promote your brand.
Build a Strong Team
When a business owner tries to be involved in every detail of the company, this is called micromanagement. Micromanagement is dangerous because it lowers your crew’s morale.
To ensure this doesn’t happen, build a strong team and groom them for taking on more and more management roles. This can free your time in multiple ways, benefiting your business as well.
Build more profitability by using your earnings to build cash reserves or by investing in a new venture. Alternatively, invest in your existing business, making it stronger in a variety of ways. Any of these choices can give you more profitability in the future.