Photo by Sharon McCutcheon on Unsplash
There are a lot of steps in the process of building your business, and they are massive in scale. But then, the number of steps doesn’t decrease by that much when you’re running through what happens when someone makes a purchase. The goal is to make a profit through selling as much as possible, and this process can be complicated if it’s allowed to get that way. The good news is you can take a lot of control over your processes as a whole.
From the beginning of the process, you can take charge of a ton of different variables. However, once the process really gets going, real magic can begin to happen. Part of the awesomeness is being able to accept a lot of different payment methods in a safe and aesthetically appealing manner. Another part of the awesomeness is that once the payments happen and go through, you can learn a lot of things about your entire process, as well as your business itself.
RELATED ARTICLE: A GUIDE TO COLOR IN SIGN DESIGN
Before Payments Occur
The payment process begins with your marketing methods. When you’re marketing effectively to the right people, it’s natural that they are going to want to buy from you.
The purchasing process starts with gaining your customers’ trust. Moreover, a significant part of building trust in your brand is to have a professional-looking checkout portal. The payment portal has got to obviously be at least reasonably professional-looking. Plus, it has to obviously be secure enough to protect people’s information.
If the portal isn’t safe, most people aren’t going to want to make their purchase through it. After all, there’s probably someone else who offers something similar to what you offer. So it makes sense that if your portal isn’t safe, you’ll help your competition to make a sale.
What’s more, the likelihood that an unappealing or unprofessional-looking payment portal will attract more business is virtually nil.
After the Purchase Happens
The purchase itself should be a fairly quick and straightforward process. The thing is, when the payment processor works as well as Powercash21, you can rest assured that the banking process on the back end is taken care of. The regulations get followed, the different banks that are involved in the process are properly notified of the transaction, and all of the relevant laws are getting followed. This is a given, but it has not always been that way.
RELATED ARTICLE: GET AHEAD WITH OLD SCHOOL MARKETING
A Process That Gives You Actionable Insights
The real magic happens when you begin to get your quantifiable data in on the back end. This is the data that will show you what times of the day people purchase, what days of the week the purchases are happening, and what sources led to the payment portal.
When you see that the profits are rolling in from a particular marketing campaign, this can begin to inform your split testing process. When you split test what you’re doing, you have the chance to see within a day or two (and sometimes even faster) what works and what doesn’t.
