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Blogging is a great way to increase your online visibility, capitalize on keywords, and drive more traffic to your website. In fact, blogging is one of the best ways to boost website traffic, since blog posts deliver more value to your target audience than marketing content.

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However, knowing how to start a blog and running a successful blog that enhances website traffic on a daily basis are two different endeavors entirely. If you have a personal brand or business, but traffic to your website is not ideal, it may be time to take your blog to the next level.

We compiled a list of essential blogging tips to improve website traffic and potentially build your personal brand or business in an authoritative way. Let’s dive in!

1. Do More Extensive Keyword Research

You probably conducted keyword research before. However, you might not have done so as extensively as you needed to.

Keywords allow you to rank among your competitors in Google SERPs and give you guidance for each blog post. But there are a lot of little keyword idiosyncrasies that are important to know, especially if you want to increase your website traffic.

For instance, a keyword that gets 10,000 monthly views is probably pretty difficult to rank for right out of the gate. You should definitely shoot for those big keywords, but do it differently than everyone else. One way is to use the more popular keywords for voice search.

Voice search is the future of search. This is because people now rely on smart home devices more often than they used to. To leverage keywords for voice, put the keywords in question form and make that question your blog’s title. Compile a list of 50 keywords and you are on your way.

2. A Content Calendar Is a Must for Better Website Traffic

The days of writing a blog and posting whenever you feel like it are over. Why? Because if you want to grow your blog into a successful one and drive more traffic to your website, you need to be consistent. Consistency and posting often are the two hallmarks of a successful blog. And these practices lead to burgeoning traffic.

“You can maintain a consistent posting schedule,” explains Lilach Bullock in a recent Forbes article. Bullock continues, “An editorial calendar can help you keep on top of your posting schedule as well as ensure that you’re posting varied content in order to reach different parts of your target audience.”

Create a List of Blog Titles Based on Your Keywords

Now that you have done more extensive keyword research and you have 50 keywords ready to go, create blog titles using those keywords. Each title will be one blog. Once you have made this list, you will have 50 blog titles at your disposal.

Next, whip out a calendar and put each post into a day, at least five days a week. It’s that easy to make an editorial calendar. However, in order to build up your website traffic, you have to stick to it.

3. Website Traffic Will Pick Up as Readers Discover You’re Delivering Value

If there is one way to make your blog fail, it is to consistently post content that is all about your business, pushing products and/or services down readers’ throats. This is just not the way to go about it anymore. The sales pitch via blog content is dead. Moreover, it’s a miserable failure when it comes to improving website traffic.

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Instead, your content needs to deliver insightful value. Each post should help the reader accomplish something. Even better, it should cause him or her to think deeply. For instance, if you run an electrician business, your blog posts should be DIY posts, beautiful home posts, and so on. This will attract more readers to your site, building up website traffic.

And if you think you’re giving away your secret sauce for free, you’re definitely not. People like to read and learn, but they’re probably too busy to take action. So they will call you, since they found you helpful and not spammy.

4. Optimize Your Blog Page and Individual Blogs and Get More Traffic

You can have great keywords, amazing titles, content that is valuable and actionable, but if the blog page and blog posts are not optimized, Google will not rank them high enough to be found in SERPs.

Optimization is critical to blogging success, and it’s absolutely essential to improving website traffic. This is true whether it’s for your personal brand or your business. Your SEO checklist should include page speed, load time, SEO titles, and meta descriptions.

You should also be looking at mobile optimization closely as well, since most people use smartphones to consume content. You can use Google’s Mobile-Friendly Test to get a clear picture of how your blog is performing. Then fix the issues and watch your website traffic pick up.

Wake Up Website Traffic by Improving Your Blog

The above four essential blogging tips are not the be-all and end-all to having a successful blog for your personal brand or business. There are a ton more tips and tricks to consider, but these are among the most important. Moreover, they are the easiest to employ right away.

What’s more, it doesn’t require a lot of money to accomplish the improvements we describe here. And when you do, your blog will begin driving more traffic to your website.