Keeping your audience engaged while delivering amazing webinar content is by no means easy. However, by using the right platform, you can turn your webinar events into effective, high-converting content. In this way, you’ll be marketing assets while delivering a memorable webinar experience to your audience. In this post, we take a look at how ClickMeeting enables digital marketers to effectively plan and run successful webinar events.
What Is ClickMeeting?
ClickMeeting is a web-based webinar solution built for businesses of all sizes. It allows you to monetize your webinar events. Moreover, you can extend the value of your webinars by offering on-demand webinar experiences.
It also comes with a variety of useful features such as live streaming, waiting room landing pages, in-webinar whiteboards, chat features, and screen sharing baked into the platform.
ClickMeeting’s reporting features allow you to stay on top of important metrics. For example, you can learn where your audience comes from, how much time people spend engaging with your webinar content, the devices they use to view your webinar, and the average rating of your webinar events.
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All in all, this is a powerful tool that enables marketers at both B2B and B2C companies to attract prospects, qualify leads, and boost sales. It helps you increase audience reach and educate people about your products and services, more effectively, and for longer.
Now that we have a better understanding of what ClickMeeting is, let’s look at some of the main features it offers.
1. Paid Webinars and On-Demand Webinars with ClickMeeting
Most webinars are live events that last anywhere from 30 to 90 minutes of presentation, followed by products and services pitched at the end. Some webinars are designed to generate leads for businesses, others educate already-interested people about the products and services the business sells, and still others are paid educational products.
While more traditional webinars work great for most businesses, there are other ways you can run the same sort of webinar event. For example, if you’re a consultant or other type of solopreneurial service provider, you might consider charging fees to attend your webinars. This is because registrants are often more likely to attend and participate in paid webinars, because they’ve spent money to gain access.
To this end, ClickMeeting’s Paid Webinar feature lets you create interactive content for your audience, educate them about your product or service, and charge a fee for attending the webinar. You can also offer a number of other features like private Q&A sessions, surveys, presentations, screen sharing, and real-time whiteboard illustrations.
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With ClickMeeting, you can easily schedule a paid webinar simply by setting the fee you’d like to charge and authorizing the native PayPal integration. Once that’s done, you can manage payments from a central location and view your paid events’ statistics. In this way, you can determine which ones were most profitable for your business.
You can also use ClickMeeting to let viewers see recorded webinars any time and anywhere they want. What’s more, setting up on-demand webinars in ClickMeeting is simple. All you have to do is record your live webinar, schedule a new webinar, and select the on-demand room type to share it with your attendees. Finally, link up your recorded webinar and create the webinar timeline.
On-demand webinars help you generate leads. They also help you reach out to your audience and promote your products and services. Moreover, they can be useful content marketing tools for your business. Plus, you can use ClickMeeting’s automated email tools to dispatch reminders to registrants. After they have viewed your presentation, you can send follow-up messages.
In addition, you can share on-demand webinars with your social followers using ClickMeeting’s social media integrations for Twitter, LinkedIn, and Facebook.
2. Facebook Ads and Messenger Integrations
One of the neat features on offer with ClickMeeting is that it lets you retarget people who attended your webinar. Think of it this way: If someone attends your webinar, they’re more likely to respond positively to your sales offers. With ClickMeeting, you can set up and use the native Facebook Pixel integration to retarget attendees. Then you can engage them with your sales messaging once they’ve attended the webinar.
For example, with retargeting ads, you can reach attendees who’ve watched your webinar. Then you can direct them to your sales page or business website. All you have to do is go into your account settings, select the native Facebook Pixel integration, and connect your Facebook Pixel ID to ClickMeeting.
This also lets you keep track of how webinar attendees respond to each sales offer you send their way. However, remember to use negative targeting to exclude specific audiences who have already converted.
For those unfamiliar with it, Zapier is an online automation tool that connects apps like Slack, Salesforce, Mailchimp, and others to help you automate various repetitive tasks. With ClickMeeting’s new Zapier integration, you can connect your account with 1,500 applications. This allows you to automate all sorts of tasks.
It’s no secret that digital marketers see higher engagement rates with Facebook Messenger than with traditional email marketing. For this reason, you might consider leveraging Facebook Messenger marketing to get in touch with attendees after your webinar.
Also, you might consider using a call to action in your retargeting ads to encourage attendees to reach out to you via Facebook Messenger. You can then use ClickMeeting’s Zapier integration to send follow-up messages to webinar attendees and present your sales offer.
3. Question Mode in ClickMeeting
Keeping your audience interested throughout your webinar isn’t easy. The good news is that ClickMeeting comes with a number of interactive tools that can help you improve your audience’s experience by allowing you to communicate with them in real time. This helps to keep them actively engaged.
For example, with ClickMeeting, you can have two-way communication with your viewers. This lets you ask questions and gather responses. It’s also great for helping anyone who joined the webinar late to get up to speed quickly.
Also, ClickMeeting’s question mode lets you have private chats with your attendees to ensure confidentiality. Additionally, it saves the chat history. Then you can use this later to get in touch with leads.
This is especially useful, since attendees are likely to have questions during the webinar presentation. You can use it as an opportunity to connect with them after the webinar and continue the dialogue over email. In addition, it allows you to moderate publicly available comments by accepting, rejecting, or editing them.
4. Calls to Action
If you have experience running webinars, you already know how important it is to make an effective pitch when selling to your audience. Everything from your timing to the actual message is immensely important. Even if you aren’t explicitly asking people to do business with you during the webinar itself, because that might be too pushy, it’s still a good idea to ensure that your webinars aren’t nurture dead ends. In other words, it’s important that you recommend some next steps to your participants.
The problem is that webinar platforms typically aren’t equipped to help you in this area. Instead, you’re left to display a URL in your presentation slide, hoping viewers will type it in their browser. Even worse, you might need to verbally read out the URL to your audience.
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However, by posting a well-crafted and clickable call to action (CTA) in your webinar presentations, you can effectively guide leads down your sales funnel. This lets viewers know what the next step is in a seamless and prominent way. For instance, if you run a free masterclass webinar, you can display a clear message in your presentations that says, “Book My Free Consultation.” This can then link to a checkout page on your website.
For this purpose, ClickMeeting can help you display conversion-optimized CTAs via its built-in feature. You can surface the CTA within a custom-designed button and decide how long the CTA should be shown to viewers. If you use on-demand webinars, then you can also pre-set these CTAs to display at certain points of your replays, using the timeline editor.
CTAs can also be used to encourage audience members to share the webinar with their social followers or to distribute promo codes. Doing this in the first few minutes of the live event will enable you to keep your audience engaged and interested in your webinar throughout. You can also segment your audience to send targeted follow-up messages only to the people who click on specified CTAs.
5. Facebook and YouTube Live Streaming on ClickMeeting
Both Facebook and YouTube offer live video streaming features that you can leverage to reach more of your audience with ungated versions of your presentations that they can access where they already are.
By streaming your webinar on these social platforms, you can connect more meaningfully with more prospective customers and make webinars a part of your omnichannel content marketing strategy.
ClickMeeting offers Facebook and YouTube live streaming capabilities. You can use this to get your webinar in front of more people and maximize revenue.
All you have to do is authorize your social accounts and initiate the live streaming process once you’ve started the webinar. Alternatively, you can set this up as a global setting, allowing you to automatically stream all of your ClickMeeting profile’s webinars to the social network of your choice.
You can also choose between two stream layouts. These are Presentation and Presentation, video, top bar. If you want to use this feature to capture more leads, then you might want to consider opting to stream the Presentation only. Then, during your event, repeatedly tell the audience that if they’re viewing via Facebook or YouTube, they can click on the link you’ve posted in the description or comments, to click through to the full webinar experience. Stress that this will give them access to one-on-one Q&A and other gated features.
Give ClickMeeting a Try
ClickMeeting can help you reach out to your target audience, monetize your webinars, and educate people about the products and services your business offers. It offers a wide range of useful features like paid webinars, on-demand webinars, CTAs, retargeting ads, cross-channel messaging, and live streaming capabilities.
