Every company considers using special promotions and discounts to attract new and retain existing customers. The gambling industry is no exception. Here, we focus on promotions you should consider to jump-start your new casino business.

Licensing Your New Casino Business

Before you start thinking about setting up an on-site or online casino, you will need a few things. First and foremost, you must have a license to operate gaming and online gambling. Because gambling is subject to legislative restrictions in many countries, you must obtain permission from governmental bodies where your new casino business will operate.

The best-known gaming authorities include:

  • UK Gambling Commission
  • Curaçao e–Gaming Licensing Authority
  • Malta Gaming Authority
  • Gibraltar Regulatory Authority
  • Swedish Gambling Authority
  • Kahnawake Gaming Commission
  • Danish Gambling Authority

Many more licenses exist across multiple countries. In short, your new casino business will be highly regulated. Some licenses allow you to provide services in more than one country. However, in many cases you will need individual permission for individual countries.


Game Providers

Once you can do business legally, you must choose game providers for your new casino business. After all, producing and verifying your own games is extremely expensive. Thankfully, there are several hundred gambling systems on the market. Additionally, game aggregator companies connect you with several software providers. Much of the time, gaming aggregators also provide a license together with the games.

Casino Promotion

Competition in the field of gambling is already high. Therefore, you must overtake your competitors with excellent promotions. Rewards for gaming can be marketed in two ways. First, you can choose and bear the costs and administration of marketing yourself. Alternatively, you can use a promotion issued by software providers. So, what bonuses are the best to attract players to a new casino business?

Deposit Bonuses

The deposit bonus is the most common type of reward. Such promotions offer an incentive for players to deposit real money to the casino. For each such deposit, the company will reward the player with a certain proportional amount of the deposit. For example, the promotion may offer a 100% matching deposit up to $1,000/€1,000. You can see an even better bonus structure at JoyCasino.

No-Deposit Bonuses

A no-deposit bonus is the most popular promotion in the online gambling industry. The player receives a small amount of money just for registering. However, the player cannot withdraw this money immediately. Instead, they must wager on selected games. According to surveys, this promotion brings the most players to a new casino business.

Free Spins

In this case, you do not give players cash. Instead, you provide free games on selected slots. Free spins can be credited to a deposit or a registration. Consequently, this bonus is extremely popular among slot machine players. Moreover, it is how to win at slots in the cheapest way. On the other hand, visitors who play on-site at a new casino business may not be very excited by free spins.

A Program for VIP’s in Your New Casino Business

You could also reward loyal players with a VIP program. Usually, a VIP program provides your clients with complimentary points when they wager a certain amount. Thanks to these points, they level up in the reward system and collect benefits. In some cases, players may even convert these complimentary points back to money.

Cash Back

Of course, offering cash back is quite effective for attracting new players. Using this promotion, when a player receives a loss in a certain period, the house returns a portion of their losses to their account. For a new casino business, cash back offers can make the difference for building a foundational clientele.

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Slots Tournaments

Last, but not least, are slots tournaments. Players compete with others by playing particular games. The best tournaments allow players to win bonus money, free spins, or extra loyalty points. Thankfully, such tournaments are usually issued by software providers.

Find the Right Promotions for Your New Casino Business

In conclusion, there are many ways to attract customers to play in your new casino business. The key is to find the best promotions for your players and provide them consistent opportunities to play.