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Handwritten Notes Will Make Your Business Stand Out

Photo by Álvaro Serrano on Unsplash

If you want your business to stand out from the crowd, consider the effect handwritten notes will have on business-customer relations. Here are some easy ideas to get you started.

There is nothing more important for a business than how it treats its customers, from the way it designs its products and services for their use, to the manner in which it interacts with them in good times and in bad.

There are many ways to engage with your customers. For example, there are in-person meetings and ever-increasing online communications, to name just two. However, if you want to stand out from the crowd, you should consider the effect handwritten notes have on business-customer relations.

Take a look at these easy ideas you can use to personalize your business-to-consumer relationship with the maximum effectiveness of handwritten notes.

Why Handwritten Notes Work

While modern technology has grown in leaps and bounds in recent decades, it is often used as an excuse to ignore the personal touch a business should have with its customers. For this reason, it is easy for a business to get lost in the white noise of email marketing and social media strategies that have become all too familiar with customers in this day and age.

What customers want most is to know you are going to be available to meet their needs. Writing a handwritten note will help you engage with your customers in a way your competitors are overlooking. Moreover, it will inspire loyalty in a way that mass communications or printed letters will never be able to accomplish.

Add Flair to Direct Mail

There are few challenges more difficult for a business than attaining new customers. However, when you have the opportunity to do so, you need to seize it immediately. To this end, crafting a handwritten note to a new or potential customer on a piece of direct mail is a great way to let them know that doing business with you is personal. What’s more, they will know right away that attention to detail is a high priority to you.


When sending out a letter to a prospective client, make sure you make it easy to read. Therefore, write in short paragraphs and use bullet points when applicable. What’s more, stay focused on the main thing you want your customers to know about your business. Recalling a story about them or a customer in a similar situation will help them pay proper attention to what you have to say.

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Send Handwritten Thank You Notes to Customers

Although getting new clients is essential to any growing business, it is just as valuable to ensure your current customers are satisfied. One big part of customer satisfaction is reaching out and letting them know they are important.

A benefit of a handwritten thank you note is it can be sent at any time, whether a special holiday is coming up or after you’ve had a recent meeting and you would like to have a follow-up.

When sending a thank you card to a current customer, keep it simple. Still, you can add a personal touch. Include a handwritten note to let them know you are thinking about them and that your relationship with them is meaningful. Don’t forget to start with a warm greeting. Then mention why you are thankful for their business and close with warm wishes.

Customers Will Remember Your Handwritten notes

No matter the occasion, sending a handwritten note can help your business make an impression. Importantly, it personalizes your interactions with customers. Make the most of your opportunities by taking these examples and making them your own.