If you want your business to be a success, then you need to get it as high up the search engine rankings as you can. That’s where SEO comes in. The trouble is, with search engines constantly updating their algorithms, keeping on top of your SEO game is a constant battle. This reality makes hiring SEO outsourcing companies a no-brainer. As the saying goes . . .
Where’s the best place to hide a dead body? The second page of Google results!
The fact is that this joke exists because it’s basically true. Results on the first page of Google get 91.5% of all traffic. That means that out of every hundred people making a search, less than nine of them will take a look on page two.
Some companies hire in-house SEO managers, whereas others prefer to leave the work to SEO outsourcing companies. Which is the better option?
Read on as we take a look at 11 reasons why outsourcing your SEO is definitely the way to go.
1. SEO Outsourcing Companies Have Expertise
If you hire an in-house SEO manager, they might have ten years of experience. That’s not bad at all.
Now consider an SEO company. They will have a number of employees, each with years of experience in the field. Add all that up, and you’ve got decades of experience at your fingertips.
It means that an SEO company has a much wider range of experience than any individual SEO manager could ever have, and that experience could prove invaluable to you.
2. SEO Doesn’t Sit Still, and Neither Does an SEO Company
Every time search engine algorithms change, so does the effectiveness of your SEO. What once got you to the top of the search results might now not even be good enough to get you a place in the top five.
The important thing is how quickly, and how well, you can react to these changes. That’s why hiring SEO outsourcing companies makes sense; the company you’re using has been through many of these algorithm changes before and knows how to deal with them. They’ve got the experience needed to get your rankings back to where they should be before too much damage is done.
If you don’t want to see your rankings disappear for long periods of time, then outsourcing your SEO is the smart move.
3. SEO Software Doesn’t Come Cheap
To do SEO well, you need to research keywords, run audits on your site, measure effectiveness, and much, much more.
The good news is that there are plenty of websites and apps that can help you with all of these things. The bad news is that they all cost money. A significant amount of money.
If you hire SEO outsourcing companies, you don’t have to carry the cost of purchasing software or subscriptions. All of that will be taken care of for you. When you stop to add up how much you could be spending, this could be a significant saving.
4. No Recruitment Worries
Having an in-house SEO manager means that you have to hire one.
While the initial hiring process may not be too onerous, when your SEO manager decides it’s time to move on, things can get tricky. Not only do you need to hire a new SEO manager, but that manager also has to get up to speed with what your previous manager was doing. This isn’t always that easy.
If things don’t go according to the plan, you’ve then got to let someone go, and start the whole process all over again. Each time a new person comes on board, it’s going to have an impact on the quality of your SEO for some time.
With an SEO company, you have no hiring and firing concerns at all. If you choose the right company that gives you the results you want, you can stay with them indefinitely.
5. Consistent Quality with an SEO Company
As mentioned above, if you have an in-house SEO manager, they’re unlikely to stay at your company forever.
That means that the quality of your SEO is inevitably going to vary. Even if they do stay for years, what happens when they go on vacation, and someone else is manning the ship? What happens if they fall ill?
When you’re relying on one person or a small team, the quality of your SEO efforts is inevitably going to fluctuate.
When hiring SEO outsourcing companies, you know that your SEO will be of a high quality week in and week out.
6. Your Competition Is Probably Working with an SEO Company
While it’s not always advisable to copy what your competitors are doing, in this case, if you don’t you may be putting yourself at a disadvantage.
Image by Tumisu from Pixabay
The fact is that an SEO manager is unlikely to be able to match the effectiveness of an SEO company with multiple employees, all putting their expertise to work. If your competitors are consistently coming out ahead of you in search engine results, then it’s going to harm your bottom line.
If you want to compete, you’ve got to at least match what they are doing.
7. You Get Quality Content
A huge part of SEO is creating high-quality content for your website. If you get a reputation as an authority in your field, then your rankings will rise accordingly.
Creating this content is a time-consuming job and requires a specific set of skills. An SEO company will have a small army of content creators who have experience in writing SEO optimized content for your site. It’s highly unlikely that an in-house team will be able to match either the quality or the level of output that an SEO company can offer.
8. No Salary or Overheads
Some people are put off the idea of outsourcing their SEO because they think it will cost too much.
You need to take into account the money you will save, however. We’ve already discussed the savings you make from not having to purchase any software or subscriptions. The same applies to other overheads too, such as office space for your SEO manager, their equipment, and more. Most significantly, you no longer have their salary to pay.
Finally, you need to consider how much more money you could make if your ranking improves.
9. Link Building Takes a Lot of Time
SEO is a time-consuming process. We’ve already looked at the time commitment involved with creating high-quality content.
Link building is another area that can take a serious amount of time to do successfully. A good SEO company will be able to build high-quality links in a fraction of the time that an in-house SEO manager could do it.
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Link building is one of the biggest reasons that businesses choose to outsource their SEO.
10. An Outside Perspective
It’s all too easy to become so involved with the running of your business that it’s hard to see the wood for the trees.
When you bring an SEO company on board, they will need to get to know your business. That will involve them asking a lot of questions, some of which you may never have considered. This fresh perspective allows them to spot places that you can make significant gains in your SEO that you might never notice yourself.
The whole point of SEO is to help your company grow.
The trouble is, if you’re successful, you may outgrow your own in-house department. If you need to launch a new website or create a copy for a new range of products, your current SEO team may not be able to cope as you scale your business. You could bring more people on board, but it’s going to take time for them to get up to speed.
With an SEO company, you have no such problems. You know that they have the bandwidth to take on the extra work as and when you need it. Hopefully, it will be a perfect feedback loop; as you grow, you’ll require more from your SEO company, which in turn will help you grow even more.
If you want to see your business grow to its full potential, then outsourcing your SEO is the most likely way to get you there.
Are You Hiring SEO Outsourcing?
Hopefully, this article will have convinced you of the many benefits of using SEO outsourcing companies.
If you’re looking for someone to take care of your SEO needs, then we’re here to help. We’re an SEO agency specializing in international SEO projects. We have more than two decades of experience helping internationally operating companies to improve the visibility and search engine ranking of their websites, taking into account local aspects such as language and culture.
Our services include link building, content creation, keyword research, on-page analysis, snippet optimization, and more.