Image by Rahul Pandit from Pixabay
The Internet has revolutionized the way we do business. This statement applies to your taxi business as well.
New digital tools created over the course of two decades have brought significant change. Today, almost every business is using some form of digital marketing to generate more leads, more traffic, and more sales.
These strategies can also be easily applied to the taxi industry, as a number of taxi firms are starting to see the value of business websites, search engine optimization, and social media marketing.
Traditional forms of marketing such as handing out business cards and leaflets and being listed in telephone directories still have their place. However, many taxi businesses could be using online strategies to further increase and grow their business.
In this guide, we explore various marketing ideas that your taxi business can take advantage of. However, while you’re implementing these tips to grow your business, you should also compare cheap taxi insurance quotes at Utility Saving Expert. They will help you save money on your policy renewal.
Create Your Taxi Business Website
In 2020, almost every business that wants to be taken seriously has their own website, and this should include your taxi business. Your approach could be as simple as a basic landing page. Or you could have a fully fledged site with interactive features.
What’s great is that you don’t even have to be a coding genius to design and build your own taxi company website. This is because you can use a number of different web page builders such as Squarespace and Wix.
These builders are relatively easy and straightforward to use. You can choose a template, alter the color scheme, and drag and drop different sections you want to include. These platforms provide beginners with great value, customer support, and friendly tools.
Alternatively, if you really want to make a big impression, you can always contract with a web design company to create a bespoke website for your taxi business.
Here’s Why a Website Is a Must-Have
A website can form a solid foundation for promoting your new or existing taxi business. This is because customers will be able to use a search engine such as Google or Bing to search for your company when you have one. This becomes especially handy if someone forgets your contact details and needs a ride urgently.
After all, the last thing you want is to lose out on business because a customer forgot your phone number and can’t find your contact details. Worse still, they may even come across one of your competitors and use them instead.
Additionally, you could list other services your firm offers, such as school runs and airport transportation. You could even go one step further and allow customers to book a taxi in advance. A website can also increase consumers’ confidence that your taxi business is legitimate, as it builds trust for your taxi business.
Use the Right Social Media Platforms
Social media is enormously popular. Moreover, this isn’t just among young people. In fact, people of all age groups use various social networks to inform and entertain.
Here are a few quick numbers for you:
- Facebook is the world’s most popular social network, with more than 2.3 billion users
- Instagram has more than one billion users
- More than 300 million people use Twitter
What do these statistics tell us? Essentially, you want to be where your customers are. Businesses have used these channels to grow their brands massively, and this also applies to the taxi business industry.
However, when using these platforms for your taxi company, you’ll need to think carefully about what your potential customers will want to see. It’s a good idea to create engaging posts that are of interest to the people who are your customers.
Furthermore, you could get creative and post pictures of interesting landmarks that you’ve seen in your travels when dropping passengers off. Posts that capture positivity, interesting ideas, and a sense of humor are among the most popular on these platforms. Remember that even if you don’t make good use of social media, your competitors likely are.
In simple terms, search engine optimization (SEO) is essentially using technical knowledge to ensure your website appears above your competitors when customers search for something through a search engine such as Google or Bing.
It’s easy to understand that sites that appear toward the top of a results page are the most likely to be clicked on. Think about a time when you’re looking for a product or service online. How often do you click on one of the first few results? And how often do you go to the second or third page, if ever?
SEO requires a strong level of technical knowledge. So if your taxi company has the available budget, hire an online marketing company to help you with SEO.
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Remember to get more than one price quote, though, as fees can vary greatly among agencies. Before proceeding, it’s also a good idea to ask as many questions as possible. This way, you can better understand what results are realistically possible.
If your taxi business only operates locally, an SEO expert will likely charge you less, as you’re only competing with those in your area.
Use Paid Ads
SEO involves a lot of trial and error to get things just right. It can also be time-consuming, and it requires a lot of diligence and patience.
This is where paid advertising come in.
Essentially, paid ads allow you to advertise your product or service and reach more customers online. For example, if someone is searching for a “taxi service in Manchester,” your company can appear right at the top of Google if you’re paying to be positioned there.
Paid ads can also be used on social networks. However, think carefully about the budget you’ll want to set aside for this, as paid ads can become prohibitively expensive if not utilized effectively. Keep in mind that both SEO and paid advertising have their own advantages and disadvantages.
Digital Marketing Will Take Your Taxi Business Far
We hope you’ve found these digital marketing strategies useful. Taxi businesses can definitely take advantage of these tips to attract new customers and increase revenue.