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Marketing Research: The Key to Business Survival

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For businesses large and small, the key to survival in today’s competitive business environment is awareness. In other words, business owners must stay up-to-date with the continuous changes in the world and in the economy. This is why online marketing research is so important. In this article, we explore this topic further.

1. Locate Business Opportunities with Online Marketing Research

Online marketing research will give you clarity about collaborative promotions you can propose to other business owners in your niche. You can also take advantage of profitable upgrades you might run across. Also, you will be the first to know about new business opportunities.

2. Better Understand Your Customers by Researching Them

Online marketing research plays an important role in getting to know your customers better. As a business owner, what you learn about your customers and potential customers is vital to your business.

Also, better data will help you better provide what your customers expect from you, as well as give them better service.

In order to conduct marketing research that focuses on your customers, it’s a good idea to map your ideal customers’s journey through your sales funnel. Then use marketing research to gain insights into details about your customers and their journey toward sealing the deal with your brand.

Questions that can give you insights into your customers and their journey include:

  • What age groups do your customers fall into?
  • Does gender matter in sales of your products? If so, how?
  • Where do your customers live?
  • How much money do they make?
  • What are their interests and hobbies?
  • What do they care about?

Answers to questions like these will help you to determine your overall marketing strategy as well as your pricing policies.

3. Take Advantage of Loopholes in Your Competitor’s Approach

Is your competitor missing an opportunity? With online marketing research, you’ll be able to spot it and take advantage of it first.

4. Use Marketing Research to Help You Test a Product Launch

Launching a new product on the market is always a risky proposition. While you might be expecting to gain a large slice of the market share, your product launch could flop or even backfire.

But with ongoing marketing research, you’ll have opportunities to test your product and your marketing strategies for that product before you fully launch it. Doing so will undoubtedly save you both time and money. Importantly, it could also save your company’s reputation.

In short, marketing research will provide you with ideas about how to approach potential customers about a new product. You will also be able to craft a key message that better resonates with your customers.

5. Learn to Adapt with Ongoing Marketing Research

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

— Charles Darwin

One essential characteristic for business survival is adaptability. While business owners cannot predict the future, they can make projections about what might happen a few weeks or months ahead by making decisions based on marketing research.

Even better, though, they can learn to adapt to changes in the market and in the world as these changes occur. In short, marketing research can help business owners stay ahead of the curve.


6. Continually Improve Your Business

Ongoing marketing research is of great help with anticipating demand for your product, not only with your existing customers but also with your potential customers. Additionally, marketing research will help you to minimize your losses, because you’ll be keeping up with the latest trends.

Staying informed about changes in the market will also help you to identify problems before they become a major obstacle for your company’s growth. This will save you a lot of money.

Therefore, while it might seem that ongoing marketing research is an extravagant use of your most precious resources—time and money—it truly is a cost-effective strategy for your business.

7. Create Relevant Material for Promotions by Keeping Your Ear to the Ground

Having discovered the problems your target audience finds most frustrating via online market research, you can now more easily create promotional material that will attract them to your brand. You’ll know where to find them, how to approach them, and how best to appeal to them.


With online marketing research you will identify the people in your target audience. You’ll be able to analyze their needs and determine how your products can solve their problem. Finally, you’ll be able to craft the ideal approach that will keep them coming back to your brand again and again.