Photo by Brooke Lark on Unsplash
There has never been a better opportunity to start an eCommerce shop than right now.
With everybody stuck indoors, many will be heading online to keep themselves entertained on games, apps, and social media sites. However, there will also be many that are looking at online stores to find both essential and non-essential goods. As you know, people are trying to minimize their time out in public, and all non-essential shops are being advised to close.
This means your new eCommerce shop will have a vast target audience ready and waiting. You won’t be the only one trying to take advantage of the opportunity here, however. After all, according to eCommerce statistics, you compete with millions of other eCommerce sites out there. If you want to ensure success when it comes to setting up your eCommerce shop, pay close attention to the following points.
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Your Brand Matters, So Define It
Even in times such as these, your brand matters. In fact, it is more important than ever, as people want to ensure that you aren’t a scam website that will waste their money. If you don’t instill trust in people, you won’t be able to make the sales from your eCommerce shop.
Therefore, you need to work on a brand for your company that says who you are, shows what makes you different, and why customers should use you. Is it because of your high-quality products or your prices? All this and more will aid you in your marketing efforts and build up a loyal customer base for your eCommerce shop.
Choose the Right Platform for Your eCommerce Store
You need to choose a platform for your ecommerce shop that will give you the best opportunities. This will require research into where your ideal target audience shops the most. You may discover that it is on Amazon, for example. Therefore, you need to put your focus onto this platform rather than other eCommerce platforms.
Profit from Consultant Advice When Starting an eCommerce Store
Once you have discovered where your customers shop, you then need to set about making your eCommerce shop. This isn’t always easy to do when you have little experience in doing so. However, while you may not be an expert, there are people out there who are experts with eCommerce stores, and they stand ready to help.
If you discover that your customers shop mainly on Amazon, for example, with the help of eCommerce consultants and their strategies, you can start to maximize your Amazon presence. This ensures your customers find you, which improves sales.
You can also increase your reviews, boost your advertising ROI, and decrease your spending on any advertisement, too. This is ideal when you are just starting an eCommerce store and you want to boost your online presence.
Put Customers First in Your eCommerce Store
Customer service is an incredibly vital area for your eCommerce store. People today want more than a good product. They also want an eCommerce experience that will persuade them to come back and buy more from your online shop. So make sure any queries they have are answered in a timely manner. Also, be sure to make refunds or exchanges possible, and show appreciation for their loyalty.
Consider Your Prices Carefully
Everybody is going to be warier about spending money in this current climate. Therefore, carefully assess the prices of your goods. Look at your competitors’ prices for similar items. This will give you an idea of what prices should be in your eCommerce shop.
For example, if an eCommerce customer finds your competitors’ products and sees they are cheaper than yours, they will not return to your store. This loss of customers can continually build. Therefore, carefully consider the cost of your products before you launch. Doing so will increase the chances of success for your eCommerce store.
About the Author
Ryan Flannagan is the founder and CEO of Nuanced Media, an international e-Commerce marketing agency. Nuanced has sold more than $250,000,000 online, and Ryan has built a client base representing a total revenue of more than $1.5 billion. Ryan is a published author who has contributed to numerous publications. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.