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Congratulations! You are the very proud owner of your first business. Now it’s time to get working so that you can promote your products and services. It’s not always easy, but with a keen eye and unique ideas you can find great ways to stand out from the crowd. Sound interesting? Then keep on reading for six inventive concepts that can help you to promote your business.
Rely on Promotional Mailers
While purchasing printed advertising material can be more expensive than using social media, it can certainly be worth it. In fact, print is not dead. There are many ways that you can send information without breaking the budget.
For example, check out these promo mailers that can advertise a new product, offer a discount, or even promote contests. There are so many unique designs available that you will definitely stand out from the competition.
Engage Customers with Contests
Promotion and success go hand in hand, so it’s vital you try and think outside of the box. If you’re looking for a unique way to interest potential customers, consider hosting your very own contest.
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Pick a product or service that you can give to the winner. For instance, if you sell pet products, you might start a photo contest for the cutest pet photo. You can advertise this through social media, in magazines, and through the mail. The possibilities are endless.
Promote Your Business Through Charity Auctions
Paying it forward is not only great for the local community but can also help promote your business. People love businesses that support causes they are interested in. If you have something that you can donate to a charity auction, use that gift to help people in need while showcasing your different products. It’s a win-win. You’ll be remembered for your generosity and kindness.
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Freebies and tester products are a great way to entice customers to purchase your products. By offering these free samples at stores or markets, you give individuals the opportunity to try your product. Once they experience your product’s value, they are more likely to make a purchase. Free products offered in the right environment can be as much of an investment in success as your paid marketing.
Promo Package Deals
Package deals work great for businesses that offer a service. Customers feel they are getting more bang for their buck.
Consider the owner of a beauty salon who offers a special two-for-one deal. Not only will customers be more likely to try your service, they will bring a friend or family member with them. When you make the experience a pleasure, they will come back wanting more.
Photo by Artem Beliaikin from Pexels
Guest posting is an innovative promotional idea that makes use of a larger, established audience. Businesses offer a blog or article that is featured on another website.
From this, you gain more traffic back to your own website and engage a larger audience. When writing a guest post, stick to your particular niche and be relatable. Also, use SEO (search engine optimization) strategies and links so that you can maximize your appearance in search results. You can learn SEO yourself or hire an SEO company to optimize your website to improve its rankings on search engines like Google. It does take time to see SEO results, but it is worth it because SEO has the highest ROI out of all online marketing channels.
That’s it! Following the above ideas will help you promote your business quickly and effectively. Just make sure you always keep your target market in mind and set yourself a strict budget so that you don’t go overboard. Good luck!