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Especially now, attracting new customers is paramount for every small business. For some business owners, small business sales are slowing down. Global events are having a negative effect on overall growth. Though it’s a difficult time, there are still plenty of effective ways to attract new customers and keep your cash flow positive.
Whether you’re using a small business software platform or are increasing online listings to catch consumer attention, here’s what you can do.
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1. Offer Useful Promotions
Small business owners already know the value of promotions for getting new customers. They’re that much more important these days. Not only do promotions entice returning customers to spend money but they can even catch the eye of new buyers.
However, instead of going with the typical promotions like standard discounts or buy one/get one offers, consider enticing customers with promotions that give back to the community.
For example, consider giving a percentage of proceeds to local charities when a customer spends above a certain threshold. Alternatively, consider donating essential items to healthcare workers when customers shop.
These promotions are effective and create goodwill, especially among customers who want to make more of a statement with their spending.
2. Streamline Operations for a Better Customer Experience
With less foot traffic than usual and more customers relying strictly on online experiences, it’s likely you’ve had to pivot and rearrange your business model. If you didn’t initially intend for your business to focus on remote shopping, it’s likely your operations have gotten a bit jumbled.
Leading software providers like Business Warrior can help. Business Warrior software leads the industry by providing small businesses with the necessary tools to streamline their operations. It gives a more holistic view of a business and shows you areas of opportunity. Investing in some new Business Warrior technology can make it easier to attract new customers through online platforms. It is a smart choice for any business.
3. Rethink Your Marketing to Attract New Customers
With many consumers dealing with reduced cash flow, it’s important that your marketing reflects evolving needs. Customers are less and less interested in blatant advertising and direct requests for them to spend money. Therefore, your marketing needs to be more sensitive and compassionate.
While your small business might be struggling to adapt to current circumstances, the same applies to your customers. Go through your current SEO and advertising efforts and make sure that your messaging is tactful. Think of what really matters to customers both old and new right now and rely on that.
4. Partner with Other Local Businesses
Many local businesses are standing together in solidarity to help each during this time. Consider doing the same. By partnering with a complementary business that isn’t a direct competitor, you can send each other referral traffic.
Mention partnerships in your online listings to make it more apparent. You can also combine this with promotions or incentives for shopping at both businesses with proof of purchase. It’s a great way to help the local business community and attract new customers at the same time.
5. Update Your Website
This speaks to online shopping trends as well. Can customers order food or products through your site? Do you have a comprehensive catalog of goods and services? Is your site easy to navigate? If your answer to any of those questions is “no,” you should rethink your website’s current structure. Even small, simple fixes can attract more online traffic and new customers.
Get Creative and Draw New Customers Your Way
Whether you’re using Business Warrior to streamline operations or you’re doing a website redesign, there are always ways to draw in new customers. With a bit of careful planning and ingenuity, you can give your small business the fighting chance it needs.