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When you consider just how pivotal visuals are in the modern world, it makes sense that graphic design businesses are currently thriving. From logos to social media backgrounds, designers are being called upon to complete a wide array of tasks.
Graphic design currently a lucrative industry, to be sure. But it’s also a fun and stimulating one to enter, particularly for those with artistic flair. Both of these points are probably why you landed on this article. Yet before you can start sketching out doodles and putting your virtual paintbrush to use, there are some steps you need to take.
To set you on the right path, this guide details several aspects to take care of when starting your own graphic design company.
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Start by Formulating a Plan
No matter what business you start, you must create a thorough plan. First, research the competition and see if there’s a gap in the market you can fill. You’ll also have to secure financing for your business idea. When you do, be sure to budget for both immediate and long-term costs.
That’s just the start for formulating a plan.
If writing a business plan is an aspect you find a little too daunting to tackle on your own, get in touch with a consultant. In fact, you can find startup consulting that will plan out every part of the process for you. They will guide you on your business plan, set up your project management structure, provide you with financial forecasting, and more. This will save you time and headaches, and you will also receive expert advice.
Purchase the Right Equipment for Your Graphic Design Business
One of the advantages of starting a graphic design company is that it doesn’t require a large sum of money to get going.
For example, if you’re comfortable with working from home, there’s no need to rent an office for a start. That might change if the company grows and hires employees. However, that’s not something most graphic designers need to worry about at this stage.
In addition, your current desktop likely already has the necessary software and bandwidth to handle any graphic design work your clients will throw at it. If not, it doesn’t cost much these days to purchase a mid-range computer that allows the likes of Photoshop and Illustrator to run seamlessly.
Of course, you will need at least one graphic design software package. Photoshop and Illustrator are the industry standard options, but there are less-expensive options. For example, GIMP is a free image editor that packs in many features you’ll find in Photoshop. Inkscape is another free pick, with its vector-graphic tools matching up well against Illustrator.
Perhaps the one mandatory expense is a drawing tablet. As a graphic designer, you never want to be stuck with a mouse to do your jobs. You want a tablet to speed up your work and improve its quality.
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Create a High-Quality Website
When you have a graphic design business, it’s imperative that you demonstrate your style throughout, and this includes on your website.
Think about it: If someone lands on your website and all they find is a generic WordPress portfolio template with a few details and some pictures dotted around, that visitor won’t feel much enthusiasm about your business, will they? Your website design should accurately reflect the quality of your graphic design work.
Plus, if you implement your work into the design, it could create a website that is both unique and professional. If it’s good enough, visitors might decide to use your services without even needing to glance at your portfolio.
Build up a Portfolio
However, even if you do own a striking website, you’ll still need to put a portfolio together. This is what your potential clients will view to see if you’re up for the job. Therefore, it needs to be as good as you can make it.
If you have no prior experience in graphic design, you could create graphics by coming up with your own projects. You might even offer your services for free to build up your experience. Just remember to cover a wide range of graphic design categories. For instance, try your hand at logos, brochures, t-shirt designs, and website banners.
Promote Your Graphic Design Business on Social Media
There are other methods for promoting your business. However, none of them match up as well with graphic design as social media does. The likes of Twitter and Instagram were built with graphics in mind. Therefore, they’re great platforms for promoting your designs.
However, remember to optimize your designs for each specific platform. Also, if you include work you’ve done for clients in your posts, be sure to ask those clients if they’re happy with that work being shared in a public setting.
If starting a graphic design business of your very own is your dream, you couldn’t have chosen a better time to begin. So start today, because there are people out there who are waiting for what you have to offer. You’ll be able to pick and choose the projects want to tackle, and your work life will be satisfying for you.
For more inspiration about businesses you could start today, bookmark our blog and visit us often.