Featured image by Erik Eastman on Unsplash
The digital revolution touched almost every aspect of our lives. It has swept through the companies we own and work in. In fact, digital assets have become hugely significant almost everywhere. Therefore, it is essential to keep them in good condition and safeguard their components.
RELATED ARTICLE: BIG DATA: 6 WAYS LEARNING TO USE IT WILL HELP YOUR BUSINESS
What Are Digital Assets?
Digital assets include images, texts, and presentations. They also include videos and software codes. Additionally, websites, blogs, and social media profiles make up a large portion of important digital assets, both for businesses and for individuals.
Digital assets differ from physical assets because the latter are tangible. These are computers, paper documents, office equipment, and so on.
Digital assets can improve the flow of information within a company. They also are important in a company’s marketing strategies, helping to promote the brand and improve customer relationships.
This is why it is necessary to have an effective management system for these assets. Moreover, such a system must be well-organized, so as not to leave important items scattered and undiscoverable in a boundless sea of information.
What Is Digital Asset Management?
Many companies generate large volumes of digital assets every day. Therefore, they must work in an efficient and orderly way. This will allow a company to get the most out of their digital assets and give a sense of organization throughout the company. This is why many companies, large and small, turn to platforms such as DropBox, Sharepoint, WeTransfer, and Google Drive.
Nonetheless, some business owners worry about the security of their information, even on these very secure platforms. Moreover, they have concerns about malicious individuals seizing access to the company’s internal network. These are the fears that can keep a business owner up at night, with visions of chaos, given the large volume of content that could be affected.
In search of a solution to these concerns, many companies have started using a digital file management system (DAM). Such a system promotes proper file management, organization, and file security.
An excellent example of such a system is offered by IntelligenceBank DAM Software. This system makes it easy for users to search for digital assets by title, description, and file contents. If you like, you can even create own taxonomy. You can also use IntelligenceBank’s Automatic Keyword Tagger to save time.
Are You Looking for a Solution to Your Company’s Organizational Woes?
If you want to keep pace with your competitors or even outrun them, you must adopt a digital asset management system (DAM).
There are many reasons why this is now necessary. For example, a well-executed DAM will free up your teams and help them put your brand in the spotlight.
This is because you will be able to centrally store large amounts of digital content and make this content accessible to your teams in ways that you specify. A DAM will improve the security of your digital assets, and your teams will find organization to be a breeze. Plus, they will love the DAM’s search capabilities.
Best of all, it will empower your employees to do what you hired them to do, as it will allow them to focus on what they do best.
RELATED ARTICLE: ONLINE MARKETING IN THE AGE OF CORONA
What Are the Benefits?
With a DAM strategy in place, scalability will improve. You’ll be able to securely store and access unusual file types, as well as files of massive size, including numerous images and videos. Your DAM platform will process text documents easily and simply. In fact, scalability in terms of the amounts of data you can store and access will be practically unlimited.
What’s more, the speed with which you’ll be able to search and retrieve assets among massive amounts of data will astonish you. You will be able to assign important content to its proper channels. Then you can make it available to authorized users without compromising security. Then, you and your IT team will be able to track the movement of important information throughout the company.
Additionally, you’ll have licensing management capabilities within your digital assets. The DAM platform lets you assign roles to various employees, corresponding to levels of access. Thereafter, once an employee’s license expires, the documents that were available to them will be automatically hidden from them once more.
RELATED ARTICLE: DON’T LOSE YOUR STARTUP TO CHAOS
Your DAM will also have a multichannel function. The more channels your company operates, the more attractive this option becomes, given its ease of use. Companies that digitally operate microsites, websites, brand pages, social media channels, partner channels, e-commerce channels, and others find this feature particularly appealing.
Your DAM system will easily integrate with content management systems (CMS), product information management systems (PIM), and cloud services. Since the DAM platform stores information centrally, connectors will enable it to travel freely among your company’s various management systems.
File storage is only one of the solutions the DAM platform offers. Because of its unique functionality, it surpasses the capabilities of even the best-rated content management system. All of the technical work that it would take to reconfigure Microsoft Sharepoint or Box, for example, would not allow those platforms to fully match all the functionalities of a DAM.
The DAM platform becomes your company’s content hub, giving appropriate access to all digital assets within it. Moreover, it avoids loss of content due to blockages and cuts down on duplication of effort.
Additionally, its metadata, which maintains order within the DAM, allows for the use of more specific keywords. In fact, the more specific keywords are, the easier it is to locate and retrieve digital assets. This means your team will need to put in more work when setting up or entering data into the DAM, but it will be worth it in the long run.
Streamline Your Workflows with a DAM Platform
Any company that manages a large volume of digital assets should consider implementing a DAM platform. It will streamline workflows and protect everything related to the digital assets your business owns. Take the advice we offer here and you’ll have far fewer sleepless nights from worrying about the security of your company’s digital assets.
To keep up with the changes in technology for businesses like yours, be sure to bookmark our blog and visit us often.