Featured image by Gerd Altmann from Pixabay
Sadly, many companies’ social media profiles are a complete joke. Worse, some are ghost towns with customers yelling into nothingness. Fortunately, with just a few simple steps, you can create a killer profile that connects with your customers and gathers valuable data to improve products and services. Just follow the suggestions here.
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Social media is all the buzz nowadays, and social media is a goldmine for companies. They get to interact in real time with customers and get valuable feedback on products and services.
When data rules the world, having your ear to the ground gives your business a competitive edge.
Sadly, many companies’ social media profiles are a complete joke. Worse, some are ghost towns with customers yelling into nothingness. In some instances, you cannot tell what a company provides looking at their social media profiles. Good luck with finding any contact details or a customer service number.
Fortunately, with just a few simple steps, you can create a killer profile that connects with your customers and gathers valuable data to improve products and services. Just include these essential elements.
1. Consistent Company Brand and Identity
Have you ever landed on a company’s social media profile and thought you were in the wrong place? It happens all the time. Most companies fail to create a consistent brand identity across social media channels, sowing confusion and distrust. Often, that also creates an opportunity for scammers and other cyber fraudsters.
People identify your business and brand through your logo, colors, company voice, etc. Here’s a good example: What comes to mind when you think about “GOOGLE”? Vibrant colors for one, a simple logo, and simplicity across most of their products.
Now, what do people think about when they hear your company’s name? What would you like to be associated with? What feeling is connected with your product or service?
As you sit down to craft or overhaul your company’s social media profiles, think about the adjectives you’d use to describe your business. Incorporate these into your social media messaging, bios, and posts, along with relevant keywords.
2. Custom URLs
A custom social media URL adds credibility to your online presence. People immediately identify with your company and brand. For instance, as you’ll see in Asiaciti Trust’s Crunchbase profile, the name stands out. A unique name makes it easy for customers to connect with you.
Additionally, a custom URL is easily shareable. No one remembers (or shares) that long string of random numbers and characters that’s your link. The shorter the better, and the more memorable.
Therefore, where possible, have your company’s or brand name part of the URL. Where unavailable, opt for something relevant to your business. However, remember that on some platforms, you can’t change the custom URL after some time. So choose wisely.
3. Clever and Unique Bios
Do you want a compelling company social media profile? Then use the bio space to stand out.
A compelling bio should include essential details about your company or business. Who are you? What do you do, and what products or services do you offer?
For an even more engaging bio, tell a story. The most creative and effective companies on social media use stories to create unforgettable connections with clients.
You can share your history as a company or incorporate relevant milestones in your story. Talk about why you are passionate about your industry, describe your solutions, and explain how they affect people.
What’s more, everyone loves a good story. Creating a compelling one for your company elevates your visibility and brand awareness. It also encourages people to share. And you want that, don’t you?
4. Creative Use of Video and Images
A picture is worth a thousand words. The saying holds for social media, too.
A single image can change your company’s story and perception with customers.
The most outstanding entities use vibrant images and videos to connect with customers. For instance, the World Food Programme, 2020’s Nobel Peace Prize winner, uses striking imagery on Facebook to showcase their humanitarian work.
Choose images and videos that speak to your customers. For instance, you can show behind-the-scenes clips, product videos, and company culture photos or videos.
Additionally, always use high-quality, high-res media for your profile, header, or posts, and customize it when necessary to reflect holidays, milestones, or marketing messages.
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5. Offline Contact Information
It’s frustrating scrolling through a company’s social media page looking for contact information. If anything, that info should be right at the top. Still, you’d be surprised at the many business profiles with no contact information at all.
Contact information gives your company trustworthiness on social media. People want to know they can quickly contact you through your website, email, phone, and other channels if they have issues.
So be sure to include all relevant contact information on your company’s social media profile. Most platforms provide sections or templates to put these details, so use these wisely. This is especially critical for businesses with physical locations. It makes it easier for customers to reach you even when they are offline.
6. Links to Other Company Resources
While your company’s contacts allow customers to reach you when offline, links to other company channels enable them to reach you online.
Not everyone frequents the same social media channel you are on. Others prefer different platforms and avenues. Since the customer is always right, it makes sense to give them more accessible ways to communicate. So include a link to your website, other social media channels, and other critical company resources for customers, such as your FAQ page.
7. A Compelling Call to Action
Your call to action (CTA) is where the rubber meets the road. You’ve gone to all that trouble of creating an engaging company social media profile, but to what end?
Besides opening communication channels, what marketing objectives do you wish to achieve through social media?
A compelling call to action is an invitation for customers to engage more with your company or brand. For example, you can use the CTA to invite potential clients to visit your website, check out your products, or even take advantage of freebies in exchange for contact information.
Your CTA can also invite customers to request a call, sign up for a trial product, or even donate. Be sure to align your CTA to your company’s objective.
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Create a Killer Social Media Profile for Your Business
Social media can make or break your brand online. Use it well, and it creates fans who freely recommend your products or services through word of mouth. Get it wrong, and your business may stagnate. Keep these elements in mind as you create your kickass company social media profile.