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It is imperative to create a deep network of key individuals in your business to succeed as an executive today. We talked to the former CEO of Polycom Inc., Andrew Miller, to learn how he manages to create a powerful and valuable network.
Network Within Your Company
First, Miller gave us his insight into why he interacts with people in his organization at all stages and manufacturing areas. He claims that knowing what is going on at each of these levels allows him to more effectively direct his business.
Speaking and communicating with these individuals, he says, gives him important insights. Otherwise, he would not completely understand or be aware of various aspects of the operation. These ties help Miller to see what his business is doing well. Also, they show him what needs change and what corrections he needs to make.
Determine Your Why
You will get the most benefit out of every networking opportunity by determining your specific purpose. If you can’t determine your specific goal, then identify how someone else can help you reach your goals. Learn this tailored strategy and network with those who are most profitable for you. Then you will begin to establish a dynamic community. Importantly, this invaluable network will help you accomplish your company’s objectives.
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Be Helpful
While establishing networking connections, you should first establish a mutually beneficial relationship. To this end, be authentic in your relationships. Also, offer your services when initially connecting. Show you are interested in their goals as much as your own. Accordingly, you will both enjoy a long-term and more fulfilling partnership.
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Leverage LinkedIn by Networking with People You Know
Miller suggests utilizing LinkedIn by connecting with people you know. Be sure to include friends and colleagues who are able to speak to your work ethic and who you are as an individual. As you build your network within LinkedIn, utilize the “People You May Know” feature to expand your connections. Look for individuals who went to the same school you did. Also, look for others who work in related positions or industries in your area.
Sharing your experiences and ideas through LinkedIn is also valuable. A brilliant way to launch a dialogue with fellow CEO’s or colleagues is to share a brief video interview you have completed or a recent article you have posted. Also include any related hashtags. From your network, you will gain multiple insights and viewpoints. These may also encourage other experts to contact you specifically for your services.
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Conclusion
Networking, with a little experience and perseverance, will help you engage with significant individuals and roles more efficiently. Take a few social risks and you will be met with incredible new relationships and opportunities.