Featured image by Gerd Altmann from Pixabay

In today’s digital age, marketing has taken on a new shape that is very different from marketing in the past. Right now, if you want to grow as a business, you have to succeed online. And link building is the best way to do so.

However, link building isn’t as easy as it sounds. It is a whole different game, and the rules change over time. If you are working on a link building strategy for your business, you need to keep a lot of things in mind. In this article, we highlight six strategies that will ensure success.

Undertake Some Strategic Guest Blogging

The most important strategy that every marketer needs to follow is to engage in guest blogging or guest posting.

Google has released lots of algorithm updates over the past few years. While there have been significant changes to its algorithm, Google has has always seen content as a viable metric. Therefore, content is critical to any link building campaign.

To make sure you get the full benefits from the content you submit for guest posting, hire a reputable firm such as Globex Outreach for your business. Then you will be sure to produce unique, top-quality content.

Create Attractive Infographics

The next thing you should focus on in your link building strategy is infographics. The attention span of an average internet user is now only seven or eight seconds. This means that if a visitor or reader doesn’t find anything attractive or engaging on your page, they will simply move on.

But infographics are a great way to attract the attention of random visitors, as they are easily scannable. What’s more, you can use them to summarize large amounts of information. Another good thing about infographics is that you can organically generate traffic with them.

Be Active on Social Media

When it comes to running a business, you must make sure to present your products and services to a large audience. And you must also stay in contact with your customers.


Social media has given businesses a great platform where they can meet and greet their customers. If you are not using social media as a core part of your link building strategy, your business will gain little traction against your competitors.

So be consistent on social media. Frequently upload posts, share images, and answer questions. Then your customers can get to know your business and learn more about what you offer.

Grow Your Own Brand

Another important part of your link building strategy should be to grow your brand in other ways, as a part of your marketing strategy. Your brand is everything that you stand for, and you should express it through thoughts, words, and actions.

Always remember that if you have a reputable brand that people trust, others will want to link out to you naturally. This gives you great power on the internet, as you will begin to grow exponentially with little effort.


Keep an Eye on Your Competitors

As a business owner, you must do everything you can to reach the heights of your success. Therefore, it is a good idea to always keep an eye on your competitors. However, you should be doing so to learn from them. If your competitors are momentarily ahead of you, it might mean that they are doing something right. By taking a look at their link building profile, you can have an idea of their links and replicate the same or similar links to widen your audience.


Track Your Backlinks

Last but not least, link building is all about being consistent. If you think that it’s enough to earn links, you are not going to get very far. Businesses who only spend time and money to earn new links without paying any attention to their old ones are brewing a recipe for disaster.

If you are not careful about your backlink profile, your old links will get removed, and your hard work will go down the drain. So make sure to have a whole profile through which you can track all your backlinks and replace any link that gets taken down.