instagram influencer - featured image

How to Market Like an Instagram Influencer

Featured image by Gerd Altmann from Pixabay

We all know what an Instagram influencer is, because we either are one or we want to be one. As you know, the number of influencers on Instagram has grown exponentially in recent years. What’s more, if you don’t already have your own brand on there, this is the most popular way to earn an income from an Instagram profile.

But if you are trying to grow your Instagram profile to become an influencer, you’ve got to think and act like one. Successful influencers didn’t get to where they are today without a specific, unique marketing strategy.


So let’s take a look at how you can market your Instagram profile like an influencer.

1. Outsource What You Can’t Do Yourself, Just as an Instagram Influencer Would

First, I’m going to say it: Don’t buy followers.

One of the biggest things that influencers are doing these days is working smarter, not harder. That is, they are outsourcing some of those mundane, everyday tasks that they don’t have time for anymore.

When you first started out with your Instagram profile, you had all the time in the world to interact with your community and build up your engagement rate. However, if you want to think and act like an influencer, you need to be more efficient with everything on Instagram.

For example, let’s say you want to devote more of your time to creating Instagram content. In that case, you need to find a company that can help you with the engagement side of things.

We suggest you try Growthoid, which has a great reputation.

2. Switch to a Business Profile Now

Before you even start thinking about how to market your Instagram profile, you need to switch it to a business account. You might have already noticed that the majority of influencers on Instagram have a business profile, and this isn’t a coincidence.

One advantage of having a business profile is that your followers can click on the “contact” button to get in touch with you, right from your Instagram page. It also means you can develop and publish Instagram ads. The advantage here is that you don’t have to use Facebook’s marketing tools.

Basically, if you want to start acting like an Instagram influencer, and market like one, then you need to have a business profile.

3. Tease Your Product

How excited do you get when your favorite influencer hints at an upcoming product release? This sense of urgency gets people hyped and excited around a brand. Moreover, there’s no reason why you can’t do this yourself.

Believe it or not, you can increase your social proof and even sell more of your product just by posting product teasers on Instagram. One thing to remember here is that you need to do it with class. In other words, don’t come across as pushy. Otherwise, you will put people off, and they won’t want to hang around for the product release. 

4. Use Instagram Stories Like Influencers Do

How often do the influencers that you follow on Instagram post to their Instagram Stories? We’re willing to bet that it’s at least a few times a day. So if you want to market like an influencer, you’ve got to be consistent with your Instagram Stories.

While you might think that posting content on your feed is the way to go, we suggest that you do both. Updating your Instagram Stories regularly is a great way to keep your community engaged. Then, every day when they log in to their Instagram account, they know they can expect something from you.

5. Post at the Right Times—But Don’t Overdo It

As an aspiring influencer, one of the best things that you can do for your Instagram profile is to post at the right times. You have probably heard of this advice before. However, the more people who start to follow you, the more important this becomes.

Top influencers don’t just randomly post content to their Instagram feed. They make sure they do it when the majority of their audience is online. However, you’ve also got to hold back a bit and remember not to overdo it.

Your audience could become fatigued by your content, so try to limit it to just one post a day. And post it at the right time.

Final Thoughts

Marketing your Instagram profile the way an influencer would isn’t easy. But then, many of them have years of experience.

However, there’s no reason why you can’t implement their marketing strategies even if you’re just getting started with your Instagram profile. After all, that’s the only way you can begin to learn what it is like to be an influencer on Instagram.

And the more you market like an Instagram influencer, the more likely you are to become an influencer yourself at some point in the future.