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How Businesses Make Use of Information Technology in 2021

Featured image by Hello I’m Nik on Unsplash

Information technology (IT) has undergone rapid development since its inception, creating miracles both in and out of professional settings.

IT has undeniably worked wonders for firms all over the world, granting prospects and opportunities beyond any of their wildest dreams. However, it would also be fair to say that it sparks a fair share of concerns also in some areas, as businesses reshuffle how they protect sensitive data as they transfer their operations into the digital world.

What began as a nifty technological perk of the workplace is now arguably the core component of its functioning. Here we explore what information technology offers to businesses in 2021.

Information Technology and SEO Services

To maximize visibility online, every business must make use of robust search engine optimization practices.

Search engine optimization is a difficult balancing act, particularly as undertaken on a company blog with its myriad of articles. The aim of SEO is to help businesses rank high in search engines, thereby generating a higher influx of web traffic for those companies that are among the first results to appear. There are two main points to consider here, which are:

Off-Site SEO

Off-site SEO involves guest posting and link-building strategies, improving search rankings by dealings with other businesses. If others link back to a firm’s website, then it is a mark of credibility and a badge of legitimacy.

On-Page SEO

On-page SEO refers to optimizing content with potent keywords, tags, and categories. It also refers to tailoring HTML source codes, headlines, meta titles, and descriptions in written content. This all authenticates and streamlines the firm, helping others to narrow down a flurry of search results to a single online destination.

Orchestrating sales and increasing brand awareness in cyberspace is no effortless feat. That is why most firms work closely with a dedicated SEO agency for all their needs. This way, they can guarantee the best results possible, without all the costs and time involved with training all the staff in a do-it-yourself strategy. Instead, the benefits of outsourced SEO are immediate, and everyone else can turn their attention to other matters.

Entrepreneurs never need to look far, whether they seek an SEO company in Adelaide or an SEO company in Perth. PWD is a company that provides results-driven services in this arena, working closely with their clients to expertly tailor strategies to company objectives. They accelerate growth and get business booming in no time, with a proven track record of all their successes. Ultimately, there is no reason to delay here when seeking quality SEO services.

AI Automation and Information Technology

When visitors eventually find a business website, it is important for them to be able to navigate all the pages with ease.

Often, an online domain can be too tricky to navigate. There are many tabs to click, with numerous animations and digital adverts swirling by. For anyone who is not computer literate, this can be incredibly confusing and disorientating. What’s more, it can get to the point where the user clicks away from the site entirely after a measly few seconds.

Lately, whenever a customer or client visits a website, within moments they will be greeted by an automated chat window that asks how it can help. This gives the business a friendly face. Equally important, though, it helps direct people around the site to improve efficiency and control the flow of traffic. That way, nobody gets lost, confused, and frustrated.

Ideally, the company’s information technology team programs the AI to answer basic customer inquiries such as:

  • Is there a store near me?
  • Where can I find x product?
  • What are the return policies?
  • How do I track my delivery?

Elementary questions are often the most predictable. This means AI can be perfectly programmed to pick up on a few keywords and answer them correctly. Moreover, firms can keep tabs on which questions people ask the most. Then they can use that information to adjust their services to a higher level of efficiency.

Better yet, if a customer asks a more complex question, the AI can then reroute the customer to a real employee, who can then take the matter further as they see fit. This allows those employees to spend time only on critical issues that they can easily solve, and not waste time on matters that are largely due to a customer’s impatience or oversight.

Customer Service

Customer service used to exclusively mean dealing with people face-to-face, but that is not the case anymore. Today, information technology plays a big role in customer service.

While chatbots from an AI can be useful, a live feed to a customer service advisor will always be essential. It is important for a business to have a real voice, and the human capacity for problem-solving will always trump that of a machine. However, merging the two can yield some stunning results.

Today, some of the old school ways remain, but much of customer service now involves a computer in some form. For example, customer service advisors may interact with customers through a live feed and refer to customer databases or company resources when answering queries. This means that they do not have to go ask a manager as an in-store employee might have to do. It shortens their response times, and makes the business appear to be far more efficient.


Information technology has also streamlined how receptive companies can be to complaints and queries. For example, customers post tickets on certain store pages to highlight faults with a product or to simply provide feedback. Businesses can collate these online and address issues to better polish their services, or they can store them in their records. This allows them to move forward with a breadth of knowledge and enables them to act with precision.

Notably, people can also use the internet to hold businesses accountable. For example, an Australian television channel recently featured complaints about Aussie travel companies spiking rates during the coronavirus pandemic. This illustrates how the reputation of a business or industry at large can be laid bare online. Moreover, because nearly everyone has access to a computer these days, firms will be trying to up their game at every turn. Customer service is an incredibly delicate area, but that sensitivity has made it sharper than ever before.

Social Media and Information Technology

When things are going well, companies understandably have an insatiable desire to be loud and proud about it.

While many people use social media to stay updated with their friends or mindlessly scroll news feeds, savvy businesses use it as an instrument to their success. They use it to answer questions like:

  • What consumer trends are currently surging? If everyone is clamoring over the latest and greatest thing, is there any way for our business to cash in on that?
  • Is our business’s reputation positive or negative? How are people responding to us online, and what is the dialogue surrounding our venture?
  • Are potential employees’ tweets reflective of good character? Will a candidate be a good fit for our firm, based on their persona and personal interests online?

What people and companies post online sticks. There is a weight and responsibility to that, and it is vital to remain aware of that fact. Social media is a huge driving force in establishing a brand image and a direction for a firm at large. And in many respects, the role information technology plays in establishing and driving a company’s social media presence gives businesses their overarching identity.


Additionally, participating on social media platforms is a great way to informalize a business. In 2016, ABC News reported that even Buckingham Palace in England had added a social media guru to its information technology team. The monarchy hired this person to help them stay relevant in the modern age. Social media has a way of making overwhelming entities seem more fun and approachable, humanizing them. Customers and clients need to relate to a business, and they cannot do that if the firm is invisible or inept online.

Additionally, websites such as LinkedIn allow people to create professional profiles and seek out employment. This platform also gives businesses a way to build credibility. Being able to publish network contacts in a populated cyberspace is a great way to authenticate a business and legitimize its operations. If people can see that a company is working with big names and prolific entrepreneurs, then they will draw in the best B2B relationships and talent available.

Information Technology as an Efficiency Indicator

For many people, a company’s information technology infrastructure is a metaphor for a company’s overall efficiency.

The Australian Financial Review chronicled a recent brief episode about the launch of a new ASX website for investors, when the website crashed and sparked a flurry of angry tweets. None of those criticizers held back in any regard, making their feelings plain for all to read. This is a lesson that when it comes to the internet, there are no second chances on the public-facing side of things. Nor is it a good idea to cut corners.

When mishaps do happen, there are no smoke screens anyone can quickly put up either. Every slip up becomes public then and there. Therefore, information technology in business can be risky, as each firm effectively puts themselves out there for ridicule.

As a wise person once said, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”

In other words, a business won’t be able to satisfy all of their customers all of the time. However, they can, with the right dedication, can come close to pleasing most of their customers most of the time.

The overarching point to note out here, though, is that IT is an efficiency indicator for businesses. If they fail online, then where else does the company fall short? However, the opposite is true, too. Quality online services paint a great picture for all other aspects of a company’s operations. In many respects, information technology is the front line of a firm’s operations.

Cloud Storage

Cloud storage used to be a system for elite businesses who spent exorbitant amounts of money on all the latest technology and security.

Fortunately, things have changed significantly as the years have gone by. Werner Vogels, chief technology officer at Amazon Web Services, has rightly claimed that cloud technology is now within reach for smaller companies. In fact, it has become a key component in how businesses run. It is not merely a perk; it is vital.

Cloud technology minimizes the need for paper files, with their penchant for becoming damaged, lost, or even destroyed. With a cloud server, everyone has access to digital versions of company files. This means they have the technology to access the information they need with a few mouse clicks or screen swipes. No longer must they have to riffle through old papers in filing cabinets. Thanks to cloud technology, workers can easily work with documents and even amend faulty information if necessary. Then they can swiftly share company data with colleagues.

Cloud servers are completely secure, too, from the basic password to more intricate coding encryptions. That means there are no worries about sensitive company information falling into the wrong hands. Nor do company owners or managers need to be concerned about outsiders sneaking into a workplace to steal a file or two. Every industry will always have something big to worry about. But there need be no worries where storage is concerned. It is one less headache, and that is worthwhile!

Greater Flexibility

The coronavirus pandemic would have been far more devastating for businesses if not for quality information technology services.

For many firms, online shopping is a lifeline. It gives customers the ease and convenience of obtaining a product or service without ever leaving their homes. These days, people are understandably wary of leaving their homes all around the world, Therefore, they have turned to the only other suitable way of purchasing their goods, by heading online.

Whether it is good times or bad times out there, online shopping is forever booming. Records have been shattered when it comes to digital purchases, tallying up numbers that brick-and-mortar businesses can only dream of. It opens access to the business for all and provides a suitable lifeline for those in trying circumstances.

Businesses can tailor these services to an even better standard, enabling customers to establish an account on their platforms. From there, things like product recommendations, along with saved payment information and saved delivery addresses all help refine the experience. Ultimately, these kinds of services make a firm incredibly agile, fitting into the day-to-day lifestyles of every type of consumer seamlessly.


In conclusion, it is safe to say that information technology is firmly embedded within businesses large and small in 2021. In fact, because of the benefits of IT, people and businesses fared far better throughout the calamitous year that was 2020 than they would have otherwise.