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The promotion of your business is just as crucial as its customer service and offerings. Moreover, how you promote your business can make or break your long-term success. Doing things the right way can set you apart from your competitors, increase brand awareness, and boost sales and profit.
Promotion plays a vital role in the longevity of any business. However, only a very few entrepreneurs spend resources to create and implement effective promotional strategies. Don’t be one of them. Start prioritizing the promotion of your business.
Here are five ways to promote your business:
1. Create an SEO-Friendly Website for Promoting Your Business
Businesses worldwide are investing in highly functional and appealing websites as their response to the growth of e-commerce. This situation should prompt you to do everything you can to produce an SEO-friendly website. This is because merely having a website will no longer attract customers.
Undergoing blueprint SEO training, as well as asking help from professionals to create an SEO-friendly website, are great ways to promote your business. A website that’s created with SEO (or search engine optimization) practices in mind will rank higher in the search engines results pages (SERPs). This will increase your brand awareness for your business and expand its online reach.
Moreover, statistics show that websites people see on the first page of the SERPs receive almost 95% of web traffic. This means that only 5% of online users will proceed and visit websites found on the remaining SERPs.
2. Maximize Social Media
Aside from a dedicated business website, creating an online presence using social media has become a necessity for businesses today. Billions of people use social media regularly, and a business’s inability to maximize this platform can cost that business both customers and profit.
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So promote your business by maximizing social media. There are many social media platforms available today. This makes it easy for you to use one that suits the nature of your business and the customers you want to reach. Most social media platforms are free, perfect for when you’re still starting your business.
For your social media marketing campaign to be effective, start by defining your goals and learning more about your target audience. Once you have these in place, it will be easy for you to choose which platform to use and update regularly.
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3. Ask for Reviews
Contrary to popular belief, implementing effective promotional strategies doesn’t have to be expensive or tedious. Asking for reviews from your customers, for example, is an excellent way to promote your business. Moreover it gives you opportunities to foster healthy relationships with your customers.
Business reviews are important because they influence a buyer’s decision to buy from you or not. It’s common for customers to research first about the products or services before they decide to purchase. If they see that your offerings are flocked with negative reviews from previous customers, they will likely choose to buy from your competitors.
As part of your promotional strategy, ask for reviews from your customers. You can do this by sending review requests by email or text messages. You can also add landing pages on your website that are solely made to collect reviews from customers.
If you’re planning to incorporate this tip into your existing promotional strategy, be prepared to receive and respond to negative feedback. When this happens, simply acknowledge your lapses and apologize to the customers. You can even offer promos or discounts to make up for the inconvenience customers experienced. How you handle negative reviews online will speak volumes on how your business values every customer.
4. Create Content to Promote Your Business to Your Target Audience
Customers use the internet before making any buying decisions. Aside from looking for reviews, they also check other resources, such as blogs and articles, before making a decision. This is especially true for customers who are planning to buy from a new business.
For your business to create a positive and lasting impression among curious customers, publish high-quality content. Content is one of the most effective promotional tools businesses can use today. This is because it drives more sales, amplifies your brand awareness, and, most importantly, keeps your target audience engaged.
The key to a successful content marketing campaign is to do all you can to learn all about your target audience. Find out about their needs, wants, age brackets, income status, and educational backgrounds. This information will help you create content that your target audience can relate to. It can also help you to provide solutions to some of the problems they have in common.
Moreover, it’s important to create content that has a purpose. Are you writing to entice your target audience to visit your website? Or do you want them to know about the existence of your business? Having a purpose can provide direction and set the tone of your content.
5. Utilize Videos
Publishing articles and blogs that subtly promote your business is a common tactic in every content marketing campaign. But do you know that you can use more than just written content to promote your business online?
Another effective way of promoting your business is by using videos. This type of media can do wonders for your promotional strategy. Videos can explain your products and services and keep your target audience engaged. Publishing high-quality videos also allows you to inject personality into your promotional strategies. This helps you to connect with your target audience.
However, with the number of videos being posted and marketed today, you need to make sure that yours stand out. There are ways you can do this. For starters, your videos should tell a story. On the other hand, avoid making videos that are overly salesy. Your promotional videos should be made with the intent of affecting your customers’ emotions and creating an emotional connection with them.
It’s also important to use a compelling title. Additionally, incorporate music. What’s more don’t forget to add a call to action to your videos. This simply means you invite viewers to visit your website or leave comments on your posts on social media. And to avoid boring your audience and make your videos more engaging, be sure to add some humor.
Successfully promoting your business is a long-term process. Once you’ve chosen and implemented strategies that you think are suitable for your business, regularly audit them to assess if these were able to meet your short and long-term goals.
Auditing your promotional strategies is crucial to ensure that you don’t spend resources on strategies that don’t benefit your business.