Featured image by Lenka Horavova

It’s hard to deny the power of social media. Today, nearly 75% of all Americans use at least one social media site, making these platforms a compelling tool for any small business.

Within the complex landscape of each platform are countless opportunities to engage buyers, encourage loyal followers, and set your brand apart from the crowd—if you know how! For new marketers and small businesses, understanding the basics of social media marketing can feel like a chore, but it doesn’t have to. If you’re not sure how to harness this powerful tool, here are the five top social media marketing tips you should know.

1. Do Your Research

When it comes to marketing, you rarely want to go with your gut. This includes making assumptions about how to start social media marketing and which platforms to focus your most powerful efforts on. Here are a few things you should research on the front end, long before you launch your first campaign:

  • Do a competitive analysis of your competition to understand what works and what doesn’t
  • Decide which platforms will work best, based on demographic data and audience surveys
  • Compile data on your current customers and create buyer personas

Taking the time to do some homework on the front end can make a big difference in the success of your campaigns. So don’t skip this step.

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2. Hone Your Voice to Harness the Power of Social Media

Those buyer personas you’ve created are a great tool for helping you target your audience. They’re also a great way to teach you to talk to them.

Over time, you should work to hone your brand voice to address potential buyers in the way they want to be addressed. Figure out their slang and lingo, consider their educational background, and pick the right tone for every context. Little by little, you’ll be able to develop a signature voice that stands out from the crowd.

3. Be Consistent

Having a consistent posting schedule is a hallmark strategy when it comes to how to market powerfully on social media. Occasional posts are fine, but only in addition to a regular flow of posts. After all, when you schedule consistent posts, you increase engagement and interest in addition to saving time in the long run.

4. Engage Your Audience

One thing that sets social media marketing apart from other marketing opportunities is the ease of engagement.

Using the power of social media, you can (and should) reach out to your audience with questions. Additionally, respond to specific concerns and provide information customers are seeking. Moreover, allow followers to submit content. Also, ask them about their opinions and preferences, and like and respond to their comments. The more you engage followers, the more personable and approachable your brand will seem.

5. Get Expert Help with Social Media Marketing

Creating and troubleshooting your social media marketing strategy can be tough, especially if you do it alone. Without a background in what drives success and what tools to use, you may feel like you’re stalling in place.

Putting some of your budget toward professional help can offer a huge return on your investment. Whether you want to save time by having an agency write and submit your posts, or you want to get quality likes from a company like SocialBoosting, having an expert in your corner goes a long way toward having a powerful social media presence.

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Make the Most of These Social Media Marketing Tips

Carving out a powerful place for yourself in the changing landscape of social media doesn’t have to be an impossible feat. With a little planning and forethought, you’ll find it easier than ever to make strides and attract the loyal followers your brand deserves. Keep these key social media marketing tips in mind for the best results.

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