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Running and growing a business has always been full of challenges. But due to the global COVID-19 pandemic, being an entrepreneur lately has been even tougher for many people. It’s vital, then, to keep looking for ways to establish a clear brand, connect with consumers, and generate more leads. One way to do this is via the purchase of quality promotional products.

Buying branded gear for your organization can be rather daunting, though, with so many options available. Think about the following tips before you invest in promotional items.

Create a Budget for Promotional Products

It pays to set a budget upfront for your promotional product purchases. Doing this will help you narrow down the choices when working out what is and isn’t feasible for your finances. Plus, it also reduces the risk that you’ll get so caught up in finding the perfect products that you spend more than you can afford. So first decide how much works for your marketing budget. From there, investigate options to suit.

Think About the Impression and Results You’re Looking For

It’s also wise to decide on your goals before you start shopping. Know the impression you want the promo gear you invest in to make on current or potential clients (or other gift recipients). Also, be clear about the results you want your giveaways to achieve.

For example, are you looking for increased brand awareness and more leads? Would you like a way to recognize and reward employees? Do you wish to thank supplies or customers or highlight a new campaign? Or do you have something else in mind? Every business has different goals, so be sure of yours and go into the product buying process with clarity.

Know Who You’re Targeting and What Will Get Them to Take Notice

A key part of choosing the best promotional products for your business is understanding who it is you’re targeting with the items. Understand which category of person or organization you want to give the gear to. For example, you could be targeting potential customers, current clients, employees, or suppliers. Know who these people are and what’s important to them.

Your promo goods will have much more of an impact, and thereby a better return on investment, if they’re targeted to the recipient. Have a good understanding of their tastes, hobbies, family status, lifestyle, and so on. Ask yourself what the people you’re buying for have in common. Is it, for instance, their geographic location? Or is it their age, their interests, or their stage of life?

Also, don’t forget your company’s values, mission, and products. Select promo gear that relates to what you sell, why you offer it, and why your customers choose to buy from you. For example, do you have a sustainable ethos? Do you focus on eco-friendly products or services that enable people to live more earth-conscious lives? If so, you need the promotional goods you choose to be similarly aligned.

Plus, it pays to check out what kinds of promotional offers your competitors give away. Work out what you feel is best about their offerings and what you think doesn’t gel, based on your business and your particular customer base. Are there ways you can have a better effect by improving on the types of promotional gear you choose, in comparison to your competitors?

Choose Practical Items as Your Promotional Products

Another consideration is the practicality of the giveaways. These days most people are inundated with “stuff.” They can find gifts of superfluous items an annoyance rather than something to enjoy and cherish. Try to find promotional products that not only align with your business but that recipients will have some need for, too.

This relevance will likely vary depending on the target group you’re buying goods for. For example, a beautiful journal may work well as a gift for people who are writers or coaches. Meanwhile, a bone-shaped biscuit treat could be perfect for dog owners you sell pet goods to.

Factor in Lead Time and Distribution

Don’t buy promotional products without first thinking about appropriate lead times and distribution factors. For example, if you’ll be exhibiting at a tradeshow in two months, you need to ensure the gear you order will arrive in time for this event.

Also, if you’ll be sending promotional items via the post more so than handing them out in person, you’ll want to stick with lighter, easily packaged options that won’t cost you too much to mail to recipients.

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Promotional Products Can Be a Boon to Your Company If You Use Them Right

Buying promotional goods takes some time and effort, but the result of your hard work and financial investment will pay off if you get it right. Follow the tips above to help ensure this marketing avenue gives you an excellent return on investment.

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