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While email communication has been widespread for decades, email marketing is the future. This is the case both from a business-to-business and a business-to-consumer standpoint. In fact, email marketing is currently the most effective way to reach your target demographic while also creating more brand loyalty.

Additionally, marketing emails can create conversions that make your company money. We know how important it is for your business to grow continually. That’s why we’ve created this guide to help you build more profitable relationships with mass email services and writing principles in email marketing.

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1: Personalize the Content of Your Email Marketing for Every Recipient

The days of brands being faceless and distant are long gone. That’s because people want to openly interact with corporations on social media and through email. Therefore, it’s crucial that people see your business as a fun, approachable, and personable company.

One of the best ways to show that you care about your consumers is by personalizing every email with their name in the subject line or in the body. This may seem time-consuming. However, with a mass email service such as Gmass, you can quickly and efficiently create templates. Not only will you be saving time and money, but you’ll also be strengthening bonds with your target demographic.

2: Create a Sense of Urgency in Email Marketing with Time-Sensitive Offers

Even if you’ve written an engaging and interesting subject line, your recipients may wait until later to open your email and accidentally forget about it. This leaves you with a lower open rate and all of your hard work lost in their inbox.

So include time-sensitive language in your subject line. This makes people think they need to open your email right away. Some effective ways of including this urgency are creating limited-time sales or offers with a short shelf life. By implementing these practices, you’ll have a higher open rate and enjoy more conversions from your email flow.

3: Actively Advertise Your Email Newsletter

If your followers don’t know your newsletter exists, how are they supposed to subscribe to it? Depending on your business model, we recommend speaking about your subscription list on your website and social media.

On your website, place a signup at the bottom of most web pages and during the checkout process. Use this to direct potential subscribers straight to your newsletter. Then, you’ll have opportunities to convert those contacts into purchases in the future.

On social media, it’s crucial to create the “fear of missing out.” Marketing your email flows as exclusive and full of great deals can help push followers into subscribing. This gives you more access to reach them personally.

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4: Choose Language Carefully to Avoid Spam Filters

It’s important to be mindful of the language you’re using both in your subject line and in the body of your emails. This is because anything deemed too “spammy” will be placed in the recipient’s spam folder.

Here are some words and phrases that you should avoid to ensure your hard work is showing up in people’s inboxes:

  • Pushy phrases: act now, do it today, take action
  • Needy phrases: instant, free, once in a lifetime

Because these words are compelling, it can be tempting to use them in your email marketing flows. However, by keeping these out of your subject line and body, you’ll be more likely to pass through spam filters and reach your audience.

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Email Marketing Allows for Personal Connections

It’s important to remember that the world of marketing is always changing and growing. Things never stay the same, so keeping up with the trends is fundamental to your business’s success. Despite email continually evolving, these marketing principles are the best in the industry right now. By connecting with your audience on a more personal, intimate level through email, you’ll see your business grow exponentially.