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If you are taking advantage of pay-per-click (PPC) marketing, you are probably thinking about using landing pages. Landing pages are useful tools that can help you increase your conversion rates. When landing page design is used properly, it can help you maximize the return you generate on your digital marketing investment. On the other hand, if you do not pair your advertisement with strongly designed landing pages, you could end up wasting a lot of money. Therefore, you have to plan carefully when you are building landing pages. 

What are some of the most common mistakes people make?

1. Having a Slow Loading Page 

First, you need to check the loading speed of all of your landing pages. If your landing pages do not load quickly, your visitors are simply going to go somewhere else even if your design is great. This will drive up something called your bounce rate, hurting your online visibility. Make sure you don’t just check the loading speed of your website, but also the loading speed of your landing pages.

It is a good idea to audit your landing pages on a regular basis. In order to maintain a strong website, you need to analyze its loading speed. You should do the same with your landing pages. If your landing pages load quickly, you will increase your conversion rate.

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2. Omitting Obvious Calls to Action 

When people get to a landing page, they need to know exactly what to do. Even though it may seem obvious to you what you want your visitors to do, your visitors may still be confused. If you omit calls to action on the landing page, then you are hurting your conversion rate. 

When designing your landing page, make sure that the buttons you put on your landing pages are obvious. You may want to use bright colors, such as green or red, to make them stand out. If you would like to learn more about how you can get the most out of your landing pages, be sure to check out Vazoola for more advice, tips, and tricks. 

3. Overcrowding Your Landing Page Design

Another common mistake people make when designing a landing page is making it too crowded or busy. Of course, you want to provide the visitor with all the information he or she needs to make a decision. However, people are easily intimidated if they arrive at your web page and see a giant wall of text. 

Therefore, try to include all the pertinent information at the top of the page. Then, you can put more thorough descriptions toward the bottom. It is also helpful to break up the content on the page using headers. That way, your visitors will be able to quickly scan the page in order to find the information they need. 

4. Not Having a Relevant Landing Page for the Anchor Text or Advertisement

Finally, you should also make sure that the anchor text or advertisement is relevant to the landing page when planning your design. If you have a landing page connecting to an advertisement, you have to think carefully about what the advertisement is for. Why would someone click on that advertising? What are they looking for? 

Then, make sure you create a landing page that is relevant to that advertisement. This will help you increase your conversion rate. Before you decide to publish a landing page, take a second look and link it to the advertisement. Is this really going to help someone who clicked on the ad find what they are looking for?

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Build Strong Landing Pages for Your Digital Marketing Campaign

Ultimately, it is critical to plan carefully if you are designing a landing page. There are a lot of mistakes that small businesses make when they are trying to develop strong landing pages. By understanding these mistakes ahead of time, you can avoid the same pitfalls. That way, you can maximize the return that you generate on your landing page investment. 

If you are able to build exceptional landing pages, you can optimize your conversion rate. This can go a long way toward solidifying your place in the industry and maintaining an edge over your biggest competitors.

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