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How to Gain Exposure When Starting a New Crafting Business

Featured image by Steve Johnson from Pexels

Coming up with a promotional strategy for your new crafting business is vital for its success. You need to let people know what you are doing and how your business can help them.

The cost of advertising can be expensive. Luckily, however, there are several ways you can publicize your craft business without breaking the bank. This post discusses various craft businesses you can start at home and ways to spread the word about them.

Crafting Businesses You Can Start at Home

Before we delve into how to gain exposure when starting a new crafting business, let’s look at some of the crafting businesses you can start from home.


Make and Sell Homemade Candles

The process of making a candle is straightforward. You won’t need a lot of resources, and this craft is also cost-effective. If you don’t have the necessary skills, learn them online. Then, you can start a homemade candle company. The secret to succeeding in this craft business is identifying a favorable target market. Make unique candles that will attract a wide range of buyers.


Design Jewelry

Many people love jewelry, and the market for these products is soaring. You can take advantage of this market and venture into the jewelry business. There are many types of jewelry that you can make at home, from bracelets to beaded earrings. You can then sell them to local retailers or source them for the online market.

Sell Your Artwork

If you are a skilled painter or sculptor, you can start business selling your art. This is a lucrative crafting business where you can earn a good living. You can create original paintings or sculptures and sell your artwork to customers. This business doesn’t require much more than skill, paint or clay, and a few other resources. You can source for the local market or publicize your business on various online platforms such as Etsy.

If you’re starting a crafting business, it’s essential to consider online sales, and this guide on how to sell art online can help you reach a broader audience and increase your revenue.

Design and Make Handbags

You could also start a handbag designing business. Many people use these products. Therefore, it is unlikely that you will lack a direct market. The secret is designing high-quality handbags that will attract the right clients.


Tips on How to Gain Exposure for Your Craft

After starting your new crafting business, you should try to expose it to as many people as possible. Here are ways you can gain exposure when starting a new crafting business.

Know Your Craft

The key to exposing your business is first to know what your craft is about. For example, you need to know the various tips and tricks, as well as what you need to do to get your business noticed. According to Christopher Bower, owner of Detroit Internet Marketing, the best way to gain traction for any new business is to “truly get to know your product and your audience.” The more you know before you begin, the more effective your efforts will be. Get to know your product and your target market before getting started.

Start a Blog

One way you can gain exposure for your new crafting business is by starting a blog. You won’t need to spend a lot of money creating one. Just a few dollars each month will pay for website hosting services. A blog will go a long way in publicizing your crafting business.

For instance, let’s say your business is one like Kegglers, that can help women with their health and wellness. In that case, you’re going to want to reach the specific people who can benefit from your products.

By having an online presence with regular blog posts, you will make it easy for people to quickly identify your business and understand what you do. A blog is also a great way of keeping customers updated and engaged. You can also use this platform for advertising your latest crafting products.

Embrace Social Media

Social media platforms like Facebook, Pinterest, and Instagram can be great for marketing your crafting business. You can advertise your products on these platforms for free. Take advantage of a large number of social media users to publicize your business. For instance, you can join local Facebook groups to advertise your business. You can also use Instagram stories to showcase your crafting skills and the entire crafting process. This will get people interested in your products and encourage them to purchase from you.


Create YouTube Videos

Another way to gain exposure for your crafting business is by creating YouTube videos. For instance, create a video showcasing your products and provide a link to your online store. Lots of people enjoy watching tutorials about how things are made from scratch. So create some captivating videos and attract subscribers. This will help a wide audience to recognize your crafting business.

Present Your Crafting Business to People Who Will Buy Your Goods

If you are starting a new crafting business, exposing it to the right people is vital for its success. The more people know about your business, the higher sales are likely to go. There are several ways you can publicize your business, including starting a blog, embracing social media platforms, and creating YouTube videos. Finally, it is vitally important to understand the essential details of your crafting business before starting.