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Every one of us uses the internet for something. Whether it’s for checking in with friends, ordering groceries, or booking movie tickets, the internet has infiltrated our lives and we can’t live without it. The same is true when it comes to growing your business. If you’re not marketing and advertising your business online then you’re missing out on a huge opportunity to reach new customers, gain increased brand awareness, and watch your business grow.
However, the good news is that digital marketing doesn’t have to be complicated. Are you still not sure whether digital marketing is the right choice for your brand? Then here are some top tips on how you can use digital marketing to grow your business.
Harness New Customers Before the Search
Many business owners are unaware that they can target their customers before they even search for their products. Performance marketing platforms such as NewProgrammatic can deliver brand-safe and user-friendly ads to customers before they complete their search, using tile traffic, or present your brand during the search. They are able to do this by using search autocomplete traffic. Using tools such as these is a great way to get one step ahead of your competitors. Targeting your audience at the earliest possible opportunity is key.
Establish a Social Media Presence
No matter what kind of business or brand you have, social media offers a great opportunity to hone your brand identity and personality, and to get closer to your customers. Having an engaged customer base is essential. This is especially important if your brand targets a younger, millennial, and Gen Z audience, who rely on social media reviews and social media presence to make purchasing decisions.
Social media effectively brings you closer to your consumers, giving them an opportunity to engage with you directly. By honing a social media presence that they want to engage with, you will get to know your audience better. This makes it easier for you to engage with them, target campaigns, and ultimately, easier to sell to.
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Ensure Your Website Is Search Engine Optimized
Search engine optimisation (SEO) is a powerful tool that enables you to improve where your website will appear on search engine listings. It does this by either improving your site (known as on-page SEO techniques) or linking your site to other highly ranking sites to harness their reputation (known as off-page SEO techniques).
Brand and generic keyword targeting can also help your site to appear higher in the search listings of potential customers. The higher you are in this list, the more likely you are to drive click through and, ultimately, conversions. SEO can be complicated. However, when applied correctly it can make a huge difference to the visibility of your website.
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Build an Email List
Do you want to guarantee your customers never forget about your brand or what you offer? Then build an email list! This will offer you a direct link to established customers, as well as a way to encourage those that aren’t-yet customers to take the leap and make a purchase.
Your email is the one form of communication with your customers that you have complete control over. So, do not underestimate its power. Your emails should be informative, offer added value. You should use them less as a sales tool and more as an opportunity to deepen your relationship with your customers. Ultimately, this will only serve to drive extra sales anyway!
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