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Build a Business Plan but Do It the Right Way

Featured image by AbsolutVision on Unsplash

A startup’s initial business plan dictates how things will unfold, at least for the first few months. Moreover, these are the months that decide whether the business will fail or succeed. So construct your business plan carefully, as it will be the foundation of your business.


More than 4.4 million startups were created in 2020. And that’s just counting US businesses that made it to registration. The numbers are even more astonishing when we look on a global scale.

Of course, all these businesses start with certain core ideas. What’s more, these ideas are never built around the principles of loss, failure, or bankruptcy. They’re always built around a positive hope of making profits and an idea, likely expressed in their business plan, that sounds brilliant.


Understanding the Importance of a Well-Developed Business Plan

We all know that those hopes and dreams don’t directly translate into successful businesses, though. More likely, half of them fail or remain mediocre. Why? Well, that’s the gazillion-dollar question, isn’t it?

It’s not that new entrepreneurs or franchise business owners share a certain set of shortcomings. Reasons vary widely from industry to industry, region to region, and person to person. However, at the heart of any new company’s success or failure is the business plan. The initial business plan dictates how things will unfold, at least for first few months. And these are the months that decide whether the business will fail or succeed.

To make a long story short, it’s important not to draft a business plan offhandedly, as just another piece of paper. It’s the very foundation of your business. To get it right:

  1. Solidify products and services
  2. Conduct rigorous market analysis
  3. Don’t skip on the financials, stake, and/or contributions
  4. Focus on your business strategy, especially regarding how you will tackle the market

Apart from these basics (and a few more), here’s what matters most in a business plan.

Setting up the Organizational Hierarchy in Your Business Plan

Hierarchies are tricky things, especially if you’re creating a business with people you know (friends, relatives, co-workers from a previous job, and so on). It might look like a comfortable idea to skip setting up the hierarchy and managerial levels at first. However, you should know that:

  • “At first” is a vague phrase, and vague things are risky for businesses. Managerial or organizational hierarchy is not something to take lightly.
  • A business can suffer losses if you cannot talk about whose call trumps whose opinion. To avoid awkwardness of any kind it’s better to decide on the managerial levels right off the bat when everything is pleasant among all partners. Then write these arrangements into the business plan.

Getting the Digital Marketing Budget Right

According to the marketing director of the digital marketing brand Promo Leads, the easiest way to kill a great idea is to not allocate a digital marketing budget right away in your business plan.

Digital marketing is the marketing right now. If your business or idea isn’t prepared to be a digital brand, then you’ll lose out on potential early traction big time. So how do you prepare it to be a digital brand in the future? By investing in digital marketing right from the start.

Gone are the days when customers only trusted those businesses that had been in the game for a while. Years don’t matter nearly as much as the service, the product, or the idea itself.

So don’t shy away from announcing your launch and bathing in the glory of incubation. You’re proud of the incubation of your business, and your business plan should reflect that. Kick off your digital marketing by publicizing your inauguration.

What’s more, get professional help from leading experts. The digital marketing brand Promo Leads is a great platform to boost your idea’s digital presence.

Establishing Financial Projections

It becomes hard to apply for loans if you don’t have your financial projections ready. Everything from opening a bank account or hiring an accountant to do your books to applying for various licenses, loans, or state-required documents will go more smoothly if you have a financial projection document ready.

Even if you’re looking for funding from alternative sources such as seed investors or venture capitalists, they’ll ask for a financial projection.

Key pointers:

  • Don’t postpone making your financial projections. You’ll have your hands full when the business is up and running with no time to spare on elaborate financial projections.
  • They’re not hard to make, contrary to what inexperienced entrepreneurs think. Making financial projections with ballpark figures is pretty easy and doesn’t necessarily need to involve a professional accountant.
  • You don’t need to start doing business to design a financial projection. However, some previous business does make the process easier and the figures marginally more accurate.