Featured image by BBH Singapore on Unsplash
Every new entrepreneur dreams of establishing their startup and consolidating its position in the market. As a result, startups usually deploy growth hack strategies in the initial stages of their operation. However, no matter how effective your strategies are, the company will struggle to take off unless you employ skilled professional experts. Let’s take a look at some top professionals who can help your startup grow—and fast.
RELATED ARTICLE: NEW BUSINESS? HOW TO MAKE IT APPEAR MORE PROFESSIONAL
For a startup, having a skilled and experienced professional expert who understands marketing strategies is of utmost importance.
Your marketing manager will create marketing strategies and oversee their implementation. Also, along with digital marketing, your marketing manager should be equally expert at leveraging print media.
Your marketing manager must also have good interpersonal skills. This is because he or she will often be in touch with your stakeholders. They may also reach out to potential business partners and suggest collaboration efforts. For your marketing campaigns to be successful, you need someone with good human skills.
The job of a marketing manager can be different across different startups. Here is a quick list of the tasks your marketing manager might need to oversee:
- Prepare B2B marketing plans
- Devise social proof acquisition strategy
- Plan and prepare content
- Conduct cross-platform marketing efforts
- Strategize organic link-building and social media outreach
- Oversee lead generation
- Run A/B tests for email campaigns and online advertising
For a startup, you need a marketing manager who has good critical analysis skills. This is because, if your marketing manager lacks foresight, they will fail to identify the latest market trends. For instance, not all marketing channels will work the same way for all startups.
Over time, your marketing manager will be one of the most valued of the professional experts on your staff. This is because this person will identify which channels work best for your startup and which do not work at all.
Chief Technology Officer (CTO)
If you have a tech startup, then you must have a professional expert who will be your chief technology officer (CTO).
Your startup’s CTO will look after tasks such as maintaining your website, publishing regular content, and regulating traffic. You can always hire the best experts using professional databases. You could even choose to outsource technical supervision to third parties. But when it comes to consistency and continuous development, you need an expert professional to be a permanent team member.
A CTO is also responsible for integrating and managing other internal network systems for your company. Starting from maintaining the servers to keeping the hardware and software up-to-date, a CTO will ensure that your website and your online service has no downtime.
In a nutshell, here are the tasks a CTO must look after:
- Developing technology plans
- Ensuring data security
- Overseeing the company network
- Monitoring current technology use and suggesting changes
- Conducting regular check-ups on a company’s security protocol and defending against breach attempts
A CTO is responsible for managing all the employees working under the technology department. Moreover, this person must keep track of the resources used in this department. Additionally, the CTO usually reports directly to the company CEO.
RELATED ARTICLE: CALL CENTER SOFTWARE WILL HELP YOUR BUSINESS: HERE’S HOW
Chief Financial Officer (CFO)
There are a few ways your company can raise money. First, your business might gain traction among your target market who start paying for your products and services. You can then use this money to expand your company, buy new equipment, hire new employees, and introduce new features to your product.
On the other hand, professional experts can help you pitch your business plan to potential investors and raise money in seed funds.
It is a common practice for startups to outsource their accounting and finance-related jobs. However, if you have the money to hire a full-time CFO, you should definitely do that.
If you have someone looking after your revenue and expenditure from the very beginning, you will have less risk of going bankrupt. A CFO will also look after any business loans you might have.
A CFO is a senior-level executive who will look after everything related to cash flow and financial planning. Other job responsibilities of a CFO may include the following:
- Working closely with the auditor
- Leading the finance and accounting teams
- Working closely with the CEO to formulate organizational plans
Customer Relations Manager
In the modern business landscape, the customer relations manager is a professional expert who is a crucial part of every business. This is because there are so many alternatives in today’s market that almost any business faces constant competition. Therefore, the best thing you can do is build meaningful relationships with your customers.
Companies like Walmart or BMW know that a good relationship with their customers is the new competitive edge. You must win not only by developing the best products and services. You also need to invest in developing good customer relations.
A customer service representative is an expert who will talk to your customers one-on-one. He or she will listen to their questions and complaints and suggest the solutions for them. This person might also be responsible for processing refund requests and updating that information in the inventory management system.
Additionally, the responsibilities of a customer relations manager include:
- Offering professional customer care
- Overseeing the work of junior customer representatives
- Coordinating with other departments of the company
- Monitoring the entire customer service process
- Documenting customer feedback and interactions
- Educating the customers about product or service features
- Communicating customer feedback to the R&D department
- Resolving customer complaints and approving refund requests where necessary
Senior Recruiting Director
While there are many people who can oversee your product development and promotion, no one can deny the importance of a professional expert to manage human resources issues and the recruiting staff. A senior recruiting director may not be involved in your daily business operations. However, this person will be responsible for overseeing the company’s evolution when it comes to human resources. Moreover, there is nothing more powerful than a driven team of expert professionals who are eager to create a successful product or service.
Finding the right experts for the job and making sure all of these different people can work as a well-knit team is up to recruiting professionals. When your company is small, your first (and often the only recruiter) will act as a senior director. But as your business grows, the recruiting department will grow, too. Also, you will need a professional senior recruiter to oversee the larger hiring processes in your company.
Some of the additional senior recruiting director responsibilities will include:
- Consistent applicant evaluation and screening
- Managing less experienced recruiters
- Communicating with third-party recruiting agencies
- Scheduling and conducting top-level interviews
- Adapting candidate search criteria
- Consulting with hiring managers
- Revising and updating recruiting policies within a company
- Analyzing the best tools and methods for optimizing the recruiting process
RELATED ARTICLE: DON’T DO THIS! RUINOUS STARTUP BLUNDERS
Of course, depending on your startup’s specifics, you may need to look for additional professionals to make sure your company keeps growing. However, the six professional experts listed above are the backbone of any business—especially a young one.