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Taking advantage of online platforms is now one of the most critical parts of running a business. Mainly, this is because more and more people are continuing to shop digitally. Therefore, bolstering your online presence allows you to reach a greater audience and increase customer engagement.
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For new business owners, it might seem difficult to generate engagement, especially if you aren’t already active online. However, there are some tips that can help.
In this article, we take a look at five different ways to increase your online customer engagement online. Let’s get started!
Host an Online Event to Boost Customer Engagement
There are many reasons why your business should consider hosting an online event. Besides the fact that it can generate significant traffic, it’s a fun and interactive way to engage people and keep your customers involved.
From meetings and webinars, to concerts, giveaways, and trivia nights, the options are practically endless.
But to get started, it can be wise to seek some assistance first. For example, an event tool from Magnet can help you organize all of the details.
Give Incentives for Feedback
Feedback is critical to bolstering engagement. It’s one of the most effective ways to build trust between yourself and potential customers. However, it can be challenging to get people to provide it.
If you are struggling with obtaining reviews, try and offer some incentives. It could be that customers enter in a drawing to win a gift card or get access to exclusive deals and discounts.
The more people who leave positive feedback, the more customer engagement will improve.
Maintain an Active Presence on Social Media
If you really want to increase engagement, keeping your social media accounts active is essential. If you’re not active online, you won’t gain more followers and could potentially lose some at the same time.
To ensure that you are using your social media presence to its full potential, develop a strong plan that you follow each week. If you’re struggling with engagement online, it might be worth hiring a social media manager to handle it for you. Outside of this, don’t be afraid of paid advertising. If you’re trying to boost content on Facebook, review the Facebook video ad specs, develop your content, and promote it to your target audience. This can be a great way to jumpstart engagement when organic reach is low.
Boost Engagement with Contests and Giveaways
Without a doubt, if you want to get people talking about your business, you should look into running a giveaway. Everyone loves free stuff. Hosting one short contest on your account could lead to thousands of new followers and a whole new level of customer engagement.
The best part is that there are plenty of different options, so you can do this regularly. A few types you might want to try out include:
- Photo and video contests
- Hashtag challenges
- Coupon contests
- Tag-a-friend
However, it would be best if you remembered not to overdo it. Too many competitions might make your pages seem a little spammy or “too good to be true.”
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Respond to Questions and Inquiries
Finally, alongside generating content for your socials, it’s also important to respond to your audience. Sometimes, it’s the little things that can generate the most engagement.
If you notice questions and inquiries on your accounts, try to respond to them as soon as you can. This will make your business look more reputable, build trust, and encourage further comments on your posts.
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