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Over the last few years, online marketing has become a critical aspect of most modern business strategies. Obviously, the Internet and the engagement generated by social networks are essential for brand positioning. However, nowadays, both online and offline marketing techniques are necessary to increase company sales.
Around 40% of businesses still believe that offline marketing strategies are very important. This number is likely to be stable for years to come, since digital marketing is not going to fully replace the benefits of tangible messaging or in-person connections.
You may find a number of offline strategies can give you a ton of bang for your buck. This includes using custom promotional items and other guerilla marketing strategies.
Don’t Overlook Offline Marketing Techniques
Don’t believe offline marketing techniques are outdated. They are arguably more important than ever. They are essential when going after a certain customer demographic that is considered traditional and doesn’t like using the Internet as much.
Offline marketing can also be great for reaching customers that are younger and more tech-savvy as well. We can always expand our market and have a wider reach. Normally, we are exposed to many daily impacts and therefore, it is absolutely necessary for an SME to establish well-planned marketing techniques to report good results.
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5 Great Offline Marketing Strategies
There are a number of important offline marketing strategies that you should use in 2021. Let’s review a few.
1. Offer Freebies and Customer Promotional Products With References to Your Brand
You may want to try offering custom promotional products. Your business can create a variety of custom trinkets and products. For example, you can create a soft touch grip gel pen, coffee cup, baseball cap, or a variety of other products with your company insignia and logo on them. You can also create custom products that are going to be designed to have your customer’s names on them if you would like to share them as gifts.
2. High-Reach Media Advertisements
Television advertising is far from dead. Brands spent over $65 billion on television ads in 2020 alone.
One of the most effective offline marketing options to use is conventional media such as the press, radio and television. Depending on the programs you are marketing through, you can segment the audience and adjust to your customer target. Depending on your service or product, you can use a music program, a morning magazine, or a weekend edition of a newspaper.
Although it is true that the traditional media is still ideal for reaching certain customers cost-effectively, it is necessary to make a significant economic outlay because it is not within the reach of many companies. An advertisement in a TV program with a large audience has a very high cost.
Initially, it is recommended that you take the time to study the target audience well. Also, check if your target has a local, regional or national ratio. From there, you must focus on our target audience.
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3. Event Sponsorship
You can consider sponsoring an event if you want to promote a brand, product or increase your sales. There are many types of events to choose from for this offline marketing strategy. Normally, they are sponsorships that can be within the reach of a company, in addition to fitting within its philosophy.
When you have decided whether you want to promote a social or sporting event, you will have to begin developing a communication campaign that is going to involve thinking about what media you are going to use or what messages you want to launch. Another very important aspect is to consider the available budget you have to carry out this action.
4. Use Commercial Directories
Commercial directories are very effective for publicizing your company and its activity as an offline marketing strategy. In addition, they usually classify companies according to the activity or service they provide and their geographical location, making it easier for your prospective customers to find you.
If you want to attract new customers, consider directories organized by area. This is because the impact falls directly on the user who needs a service and whose company operates in that area. But if you want the customer to remember your company, the insertion should be done in a directory classified by activity.
5. Street Marketing
Street marketing is one of the actions that companies and consumers like the most because it offers a lot of creativity and imagination. In this case, there are many possibilities to consider. For example, dances in the middle of the street, parades in the urban environment, shop windows with human mannequins, photo-calls, and sweepstakes just to name a few. Undoubtedly, they generate a great human impact.
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