Featured image by Didecs
Picture this. Your salon business is fully booked most of the time. You’ve got an array of amazing reviews from loyal customers. And you’re running out of room for new hires in your current salon space.
It’s a dream situation many salon owners would love to find themselves in. And once they get there, most salon owners don’t have a clue about what their next step should be.
RELATED ARTICLE: WHY YOU NEED ACCOUNTING COURSES IF YOU OWN A SMALL BUSINESS
Scaling your business is not easy. It requires careful planning and keen commercial instincts. If you scale too quickly, you risk not being able to cover your overheads. But if you don’t scale quickly enough, you risk not being able to take advantage of your position. In this blog, we look at six ways you can grow your salon business for success.
1. Add Additional Services to Your Menu
Perhaps the simplest way to grow your salon business is to add extra services to your menu. This could mean expanding into trending treatments or offering more color services. You could also widen the selection beyond hair treatments and look into spa, skincare, and beauty treatments. Ask your customers what they want to see on your treatment menu if you need some insight.
RELATED ARTICLE: 7 TIPS TO PREP YOUR SMALL BUSINESS FOR THE HOLIDAYS
Adding more faces to your team is a great way to increase your capacity. For example, hiring up-and-coming stylists and offering them training is a great way to ensure they develop a style that fits perfectly with your salon aesthetic.
You could also offer more experienced stylists, as they will likely bring their roster of clients with them. Remember there is a big difference between renting a chair to an independent contractor and hiring an employee. Although your customers won’t know the difference; it only affects the profit potential of your salon business.
Running out of space in your salon business? Then it’s time to open your second site. So keep your eye on property available in up-and-coming areas and be ready to strike when you find the ideal space.
Moving to a new salon can be costly, however, so make sure you make the most of funding available to you to expand your business. Moreover, be cautiously optimistic about how long it will take you to establish your salon at a second site.
RELATED ARTICLE: 5 REASONS NAILING YOUR MARKET DEMOGRAPHIC IS KEY
4. Boost Customer Loyalty for Your Salon Business
Generating more reviews for your business is an excellent way to grow your audience. Reviews could help to encourage the next visitor to make an appointment and then leave their own positive review.
Customer loyalty can also be generated through a loyalty scheme, or by simply asking nicely. You’ll be surprised how many people will leave a positive review if you take the time to ask them. So make this part of your post-sales follow-up communications.
Another great way your salon business can grow is to start your own product line. While this will require upfront investment, you’ll have an instant audience for your new product. What’s more, you can sell your products both in your store and online. Moreover, if people love them, they will tell their friends how amazing they are. And from there it all spreads through word of mouth. So if you have an idea for a product, don’t be afraid to put yourself out there.
RELATED ARTICLE: POWERFUL STRATEGIES FOR PEER-TO-PEER MARKETING
6. Start a Training Academy to Future-Proof Your Salon Business
A training academy will make your salon the destination for aspiring stylists. And this means you’ll have the pick of the most talented up-and-coming stylists. If you want to future-proof your salon business, making sure you have a steady stream of talented stylists applying to work with your company is a great way to achieve this. You will also enjoy a publicity boost and will be able to attach your name to what could one day become a prestigious stylist school.