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5 Major Challenges Of Doing Business In China: By Leading Experts

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If you’re considering doing business in China, this post is written for you. What makes the Chinese market so tricky? How can you overcome these challenges in your business? Read on to find out.


Whether you believe it or not, China’s consumer goods market is massive. What’s more, it’s expected to become the largest economy worldwide (by overtaking the US, of course) by 2025.

Sounds like an entrepreneur’s paradise, doesn’t it?

Well, sorry to break the ice, but no. China will not be ideal for beginning your entrepreneurial venture. Let us explain why.

Why Is Doing Business in China a Challenge?

When discussing the challenges of starting a business in China, most people usually consider cultural differences to be responsible for everything. That is valid to some extent.

However, there are some other factors influencing the Chinese market and making it trickier for trading purposes. Here’s what you need to know about the challenges of doing business in China.

Challenge 1: Company Registration to Do Business in China

The procedure of company registration in China is probably the first challenge you’ll encounter before starting a business in the country.

But why?

Well, in most cases, people tend to get confused while choosing between a JV (Joint Venture) and a WFOE (Wholly Foreign-Owned Enterprise). Each of these has a different structure. Therefore, each comes with dissimilar advantages and disadvantages.

However, even if you’ve picked something successfully, you’re likely to get stuck again during the company registration procedure. Sometimes, the documentation required for doing business in China becomes a genuine hurdle. In other cases, the legal issues pose a barrier to your venture.

Challenge 2: Consumers’ Preferences

China has experienced a sizable class shift since the 1970s. Hence, the consumer environment in China has become far more variegated than it was during the previous decade. In short, everyone’s buying habits have changed by a stretch.

What’s more, the marketing circumstances are quite different from those in the rest of the world. If you don’t have any prior knowledge in this regard, it will be impossible for you to adapt to the Chinese business environment. This will make doing business in China out of the question for you.

Challenge 3: Governmental Issues

The governmental procedures for doing business in China are much more ambiguous and corrupt than you can imagine. Moreover, this has been the case for several decades. What’s even more worrying is that Chinese residents trust their government almost implicitly.

However, you can overcome these issues by following the regulations that stipulate:

  • The design of your products.
  • The way you manufacture your offerings.
  • Your disposal of waste materials.
  • And more.

Some of these regulations might be tricky to understand. Therefore, if you find anything incomprehensible, asking for an expert’s assistance would be ideal.

Challenge 4: Rigidity in the Logistics Segment When Doing Business in China

The Chinese logistics segment has improved consistently over the years. However, shipping products or goods to consumers has been a challenge in the country. Here’s why:

  • Currently, there are more than 700,000 logistics organizations operating in the country. Nevertheless, their ability to coordinate is almost nonexistent. This can sometimes massively affect various related issues, such as the flow of shipping and material handling.
  • Large trucks are restricted from entering urban areas in China during specific periods of the day. Therefore, if you want to supply a large number of products, you have to hire several smaller vehicles. This can destabilize your distributional structure and affect your budget as well.
  • Finally, distribution centers, warehouses, and shipping are outdated and lack automation. For this reason, your workers will have to perform both mundane and complex tasks manually. This factor can deter your corporate time management and complicate your marketing strategies.

According to some reports, the Chinese government is incessantly working to boost the logistics segment. Therefore, there is hope that these issues will continue to improve.

Challenge 5: Cutthroat Competition

The Chinese market is highly competitive. Therefore, no matter which industry you try to tuck yourself into, you’ll find that someone else is already doing better in that segment.

Additionally, Chinese consumers prefer buying products from their native businesses rather than foreign ones. This factor can create further difficulties for new companies.


You Can Experience Success Doing Business in China

Despite the challenges, many organizations have accomplished admirable achievements in the Chinese market. If you are confident, consistent, and patient, you can do the same.

Nonetheless, before you begin your venture, we’d ask you to become familiar with the Chinese culture and consumer environment. This way, you can avoid unnecessary mistakes and succeed in your endeavor to do business in China.

Browse our blog for more inspirational ideas for entrepreneurs and owners of small businesses.