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How to Run a Successful Link Building Campaign

Featured image by Mike Alonzo on Unsplash

Link building is a popular practice used by website owners to acquire links from other websites. A link building campaign aims at getting backlinks from high authority websites to rank higher on Google pages and pass authority to your website.

Also known as backlinks, link building is a common tactic used to get hyperlinks for a website to improve visibility on Google searches. Therefore, if you want to run a successful SEO strategy for your website, it’s high time you consider link building.

Generally, the more backlinks you get from high-domain authority websites, the more traffic you are likely to get for your website. So far, backlinking remains one of the most powerful SEO tools you can use in 2022.

Aside from producing high-quality content, link building is one of the greatest link strategies that you can use to not only improve search engine rankings but also generate more sales for your business.

It is very crucial for website owners to explore custom link-building packages tailored to their specific industry and goals. These packages can help you target the right websites and ensure your backlinks are relevant and effective.


 In this article, we explore ways you can run a successful link-building campaign that wins the SERPs.

1. Identify Keywords You Rank For

The easiest way you can improve ranking on Google searches is by first identifying the keywords you rank for. Although this may sound easy, ranking for keywords without an effective link-building campaign may not yield good results.

However, you should keep in mind that you should focus on sharing quality content. If you share relevant and valuable content consistently, you are likely to receive backlinks naturally from people who enjoy them. In return, this will not only improve ranking on SERPs but also fast-track indexing of content.

2. Focus on Profitable Keywords

Some of the factors you can consider in this case are average monthly search volume, keyword competitiveness, and cost per click (CPC). The bottom line is that keywords with a considerable amount of search volume have the most value.

 3. Research Websites Ranking Higher Than Yours for a Successful Link-Building Campaign

Just like in a typical business environment, monitoring the performance of your competitors offers important insight into what you can do to outwit them. In this case, you should review pages that rank ahead of your main keywords.

This strategy is ideal in helping you ascertain the most effective link-building campaign you need for your website. The more information you gather about your competitors the better you will be able to roll out a link building campaign from an informed point of view.

4. Focus on Quality Rather Than Quantity

A key aspect for any link-building campaign is domain authority. The greater the authority of the site that hosts your backlink the better. For example, a link from a single domain with high authority is much better than several backlinks from a domain with less authority.

The greater the authority of the site that hosts your backlinks the better. This is because part of the authority is transmitted to the linked page. In other words, you should have more backlinks from high authority backlinks than from sites with less authority.

5. Blend Both Nofollow and Dofollow Links in Your Link-Building Campaign

There are distinctive differences between nofollow and dofollow links. These differences are important for your link-building campaign. While dofollow links are links that have an intention of passing authority, nofollow links do not pass authority to the linked page.

While many people think link building should mainly focus on dofollow links, the best practice is balancing between nofollow and dofollow links.


6. Publish Quality Content

Just like any other typical SEO strategy or campaign, the success of a link-building strategy heavily relies on the quality of content you share on your website. Although this may sound obvious, creating valuable content is a key driver in the entire link-building strategy.

You can naturally be linked by sites that view your content as a reference. Ideally, these are the best backlinks that you need for your website. Regardless of how many high domain authority backlinks you link back to, the success of your strategy heavily relies on the quality of content you share. It is against this backdrop that you should invest more effort and resources in producing high-quality content for your websites.

7. Leverage Social Media

Reaching out to various websites or people is a great way of getting high-authority links for your website. That way, you not only get links for your website but also reach out to new people that you may not be able to reach through your profile.

All you need for this aspect of your link-building campaign is to share quality content via your social media platforms. Alternatively, you can reach out to specific people who may be interested in your content. Some of the social media platforms that you can use to improve exposure to your articles include Twitter and Facebook. This not only offers you an opportunity to share your content but also reach out to more people.

When people read and share your content, you are likely to receive more links to your website. While this is a great idea, you need to target a specific audience that is relevant to your niche. That way, you improve the chances of linking to the right platforms that are ideal for high-quality backlinks.

8. Contact Website Owners as Part of Your Link-Building Campaign

Once you ascertain the websites you want to link back to, contact the owners for partnership. Even though sending an email is an ideal option, you can leverage social media to reach out to them.

To improve the chances of getting the right backlinks for your website, you should first identify the target audience. This enables you to contact the owners for partnership from an informed point of view. Either way, reaching out to website owners may not be as effective for a link-building campaign as publishing unique content.

The more you publish high-quality content, the higher the chances that other platforms are likely to contact you for link building. This means you should aim at producing unique content regardless of the number of high domain authority websites you link back to.

9. Understand Your Audience

The most important aspect of link building is understanding your audience. Once you understand your audience’s needs, you will be able to share content that resonates with your target market. In the long run, they are likely to link back to your website based on the quality of information you share online.

Having said that, you should first research and get to know your audience. The same applies to websites you intend to link back to. This makes it easy to collect backlinks that add value to your websites.

As mentioned earlier, it is not about the number of websites you link back to but the quality of backlinks you get for your website. If done correctly, you stand a chance to get high-quality traffic for your site and boost traffic.


Link building can be tedious and complex if you don’t understand the ropes. While there are many ways you can improve SEO, link building has proven to be one of the most effective strategies you can use to get organic traffic for your website.

Therefore, if you are finding it challenging to improve the visibility of your website on search engines, then it’s high time you try out the tips shared through this article. All you need to do is invest time and effort to create unique content for your website. This will give you a hustle-free way of getting link-building requests from high-domain authority websites.