Microsoft-CRM Integration Is a Crucial Component of Any Business’s Success

Microsoft-Salesforce Automation Could Change Everything

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Microsoft-CRM Integration Is a Crucial Component of Any Business’s Success

CRM-ERP integration is a pivotal part of success in today’s hypercompetitive market landscape. Data integration facilitates agile responsiveness, accurate data collection and analysis, and superior customer service. These are crucial abilities for any sustainable business.

Companies often use ERPs and CRMs in tandem in order to streamline every possible aspect of their customer-facing and “back-house” processes. However, even if you have the most cutting-edge software available on the market today, you aren’t getting the most out of your ERP or CRM solutions unless they’re fully integrated.

The Synergistic Qualities of Microsoft Dynamics ERPs and CRM Powerhouses

The Microsoft Dynamics product suite, from GP to NAV to 365 Business Central, have long been some of the most successful and popular ERPs on the market. Boasting decades of innovation and optimization according to best practices, Microsoft Dynamics products are constantly evolving and improving.

Meanwhile, Salesforce has been rated the #1 most popular CRM available today. It is an excellent choice for companies small and large looking to streamline their customer interface, outreach, and profile management.

There are many ERP and CRM softwares available beyond Dynamics and Salesforce. However, few are as widely implemented and supported as the industry titans. Many companies opt to use both Dynamics and Salesforce separately, instead of purchasing an all-in-one solution intended to cover a business’s ERP and CRM needs.

Why opt for two when one would suffice? Well, there’s often a huge difference in quality between “jack of all trades” solutions and highly specialized ones. Dynamics and Salesforce have a breadth and depth of function and support that newer, all-in-one programs lack.

Why Is It So Important to Integrate My CRM and ERP Solutions?

So why is data integration so important to optimizing your CRM and ERP software? To begin with, data integration refers to the process in which two normally disparate programs are made to “talk” to one another. They hereby pool their respective data banks and eliminate unwanted data siloing.

CRM-ERP automation cuts down on manual double-data entry, inter-departmental phone tag, and human error. Moreover, it increases overall efficiency and ROI. It also facilitates positive customer experiences. Integration also does wonders for business intelligence and analytics.

There are several different kinds of data integration technologies. However, regardless of the ultimate format, the goal is to streamline everyday business operations, eliminate horizontal redundancy, and facilitate growth.

Data integration projects are notoriously labor-intensive, time-consuming, and complex. Over time, integration technology has improved. And with integration experts like Rapidi at your side, your data integration project doesn’t need to come with a headache.

CRM-ERP integration results in data you can trust, optimized decision and project support, and a 360-degree view of customers’ profiles.
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Data integration lays the groundwork for explosive—even exponential—growth. Because it frees up employees to focus on more important projects and tasks, high quality data integration saves a huge amount of work hours. Your employees will thank you for freeing them from the tedium of double-data entry. Leave that stuff to the computers! There are no two ways about it. Data integration is a must for any business aiming for success and sustainability.

What Should I Know Before Embarking on My ERP-CRM Integration Project?

Before a company pulls the trigger on its data integration overhaul, it’s vital for them to understand several things. They need to know which data should have priority, how they are going to use that data, and how it will factor into analytics. After they answer these questions, a company should carefully research the types of data integration technologies, solutions, and platforms available to them.

Companies like Rapidi specialize in data integration and data replication technology that is both robust, flexible, and scalable. RapidiOnline, Rapidi’s proprietary integration solution, is cost-effective. What’s more, it boasts nearly three decades of tuning and optimization.


Why Choose Rapidi?

Rapidi is an expert in the realm of data integration, with a special emphasis on Microsoft Dynamics products and Salesforce. (However, they are also able to work with nearly every popular ERP and CRM available today.) Both RapidiOnline and the Rapidi Replicator are powerful, cutting-edge technologies designed to help businesses optimize their workflow and facilitate growth.

Rapidi has an array of solutions that are available right out of the box. But in the event that none of their pre-made templates feel like the right fit, Rapidi will happily work alongside you to build a custom-fit solution that meets every one of your requirements.

Today’s market landscape is competitive and constantly evolving. It’s vital that a company be able to react quickly, as well as acquire, manage, and make decisions based on clean, relevant data. A 360-degree view of customer profiles is crucial to optimizing team-members’ interactions with customers and clients. Data integration empowers businesses to reach their potential. Don’t put off your data integration project for even one more second. Contact Rapidi today.