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An effective website is one of the best tools a small business has. With a well-planned business website, customers can place orders, leave feedback, and get updates on necessary information from the company.
Unfortunately, many new business owners aren’t entirely sure how to set up a company site. The following steps will help even the most non-techy business owner set up a productive website for their brand.
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The first step to creating an effective business website is to find a custom domain name. This will give you a URL where customers can find your site. Therefore, so it’s vital for the name to be relevant to your business.
The best domain names feature the business name exactly as it’s written in the copyright, but that may not always be available. Before creating a custom domain, it’s essential to check domain availability. If another company already owns the name, it’s possible to use a service such as Namify to contact them and ask to buy it back.
Part of choosing a custom domain is keeping it simple. Because customers will be using your URL to find your business website regularly, it’s best to avoid extra numbers, abbreviations, and extra details. The closer the domain name is to the business name, the easier it will be for clients to remember. The last thing you want is for a client to accidentally go to a competitor’s site because there was a small detail missing from the URL.
The second step in creating an effective business website is designing a layout. This stage of website design is mostly up to creativity. While certain site layouts will be more effective than others, most templates you will find on on-site building services have been proven to work. The page layouts should highlight products and services without being cluttered so customers can find information easily.
Along with product pages, there should be a section for customer contact and feedback. A majority of small business revenue comes from repeat clients. One of the primary ways to get people to come back to your business website is to make them feel valued.
By emphasizing feedback, businesses can both improve their practices and keep their client base happy. This high level of customer satisfaction will help small businesses increase revenue and boost their reach. Because of these facts, the layout of the company site is crucial.
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Finally, it’s time to connect ordering systems. If your business website is more about online selling rather than customer connection, having a mobile point of sale (POS) is crucial. Many website generators offer automatic setup of payment portals through Stripe or Paypal. Depending on what payment medium a business uses, they can set up their payments and discount codes fairly easily.
Along with ensuring the website runs on computers, business owners need to test their site and ordering systems on mobile devices, too. Most customers will be accessing the site via their smartphones. Therefore, having payment systems that work on mobile is vital to the site’s success. Also, testing the site before launching will help identify any bugs that need to be addressed.
Creating a website is vital to the success of your small business. By using various helping sites like Namify, business owners can get their sites up and running.
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