About 48% of the world’s population is active on some form of social media platform. Meanwhile, 61% of consumers trust influencer recommendations, while only 38% trust branded social media content. If you’re trying to appeal to a wider audience of customers this year, hire influencers.
With influencer marketing as part of your overall digital marketing strategy, you can expand your reach online. That’s not all, though.
Read on to discover the top benefits of using influencers to promote your products today.
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1. Hire Influencers and Reach Your Target Audience
There are now influencers within every industry and niche. You can choose an influencer who already reaches your audience of ideal customers. Then, you can appeal to consumers who already want and need your offerings.
Reaching your target audience through influencer marketing can save you valuable time and money. Since not every consumer needs your offerings, you could waste energy with a broad approach. Instead, you can find a direct line to people who are already interested through influencer marketing. In contrast, traditional marketing methods like flyers, on the other hand, can appear in front of almost any consumer.
Without influencers as part of your social media marketing strategy, you might fail to generate brand awareness. If consumers aren’t aware your business exists, they’ll never shop from your business. Your competitors will begin appearing in front of these consumers instead.
Finding influencers who already have strong relationships with your customers will help you gain brand visibility.
You can also expand your reach online to begin appealing to younger consumers. For example, if you want to appeal to the Gen Z or millennial market, partner with an influencer within that age group.
Remember, consumers are likely to listen to influencer recommendations. You can start reaching these profitable demographics if you choose an influencer who understands younger consumers because they are younger consumers.
Your partnership with a Gen Z or millennial influencer could help you gain the favor of younger shoppers.
2. Cut Through Ad Noise Using Influencers
Influencer marketing can also help you navigate the obstacles many advertisers face online. For example, ad blockers are becoming common practice. If you’re using pay-per-click (PPC) advertising, your ads might not appear in front of consumers online.
You can cut through the ad noise and still gain brand visibility if you work with an influencer.
Otherwise, you could waste time and money on ineffective social media advertising pursuits.
Even if consumers are interested in your offerings, they might never see your ads.
Influencer marketing isn’t intrusive. Rather, it allows consumers to gather information from like-minded individuals. You can still interact with your target audience without annoying them with intrusive digital ads.
Partnering with the right influencers will allow you to reach millions of consumers. Meanwhile, influencers can help guide consumers to make buying decisions, ensuring your efforts are still effective.
3. Build Trust and Authenticity
When consumers hear an influencer recommend a brand on social media, they’re more inclined to trust the brand. The peer recommendation gives the brand instant credibility, too. Consumers will feel your brand is more trustworthy if a peer is endorsing your business.
In most cases, it can take time for brands to generate brand trust and loyalty. Without brand trust, however, you might never generate sales.
Over 40% of brands use influencers to increase brand awareness. Meanwhile, a loyal customer yields 10 times more than the profits from a single purchase. Generating brand loyalty could help you boost your ROI.
Overdoing self-promotion, on the other hand, could cost you. In fact, 45% of customers will unfollow brands on social media if they self-promote too much.
You can use brand influencers to generate trust while remaining authentic to your brand without overdoing self-promotion. Instead, an influencer can organically recommend your brand to help you reach new customers.
Building brand trust and loyalty could prove essential to your company’s long-term growth.
4. Generate Quality Engagement
If you’re struggling to generate engagement through social media advertising, hire influencers.
Generating engagement on sponsored posts can increase the likelihood that more people will see the post. As a result, you can expand your reach to attract new customers.
Influencers know how to generate organic engagement. Make sure you’re choosing an influencer who has a strong following, though. Find influencers who are up-to-date with the latest social media trends, too.
You can check out these TikTok ads examples to learn more.
5. Boost Your ROI
Influencers are effective at encouraging consumers to trust brands. Their ability to drive buying decisions could help you generate fresh leads and sales. You could attract hundreds of consumers from your investment in a single post.
Partnering with an influencer as part of your social media marketing strategy could generate long-term benefits, too. For example, you can build a long-term relationship with an influencer to continue generating promotions.
Each time a consumer hears an influencer recommend your brand, they might feel inclined to shop from your business.
Meanwhile, the post can remain on the influencer’s account for years. A consumer can scroll through the influencer’s previous post to find content about your business. Then, you can attract a new customer, regardless of when the post was created.
Either way, this marketing strategy can boost your ROI, helping your business grow.
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Get Social: Hire Influencers to Reap These Benefits Today
If your social media ads are struggling to appear in front of the right target audience, hire influencers. The right influencer can expand your reach, generate leads, and boost brand trust. With their help, you can use social media marketing to grow your business.
Start strategizing with help from an influencer today.
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