print marketing represented by a stack of brochures

Print Marketing: Still a Viable Way to Advertise Your Business

Featured image by smolaw

Digital marketing is the primary method of marketing for most companies today. However, there is still a place for the traditional offline marketing approach. In fact, print marketing provides qu itea practical adjunct to online methods in your company’s advertising efforts. For one thing, it bolsters authentic connections. For another, it gives your customers a tangible piece of information they can hold in their hands.

When it comes to print marketing, there several options. In fact, there are many different ways to advertise your business and make a real statement. For example, you could use Heras fence covers, printed booklets, flyers, well-designed business cards, and more.

Let’s take a look at some of the best print marketing materials you can use to take your business to the next level.


1. Print Marketing with Heras Fence Covers

Heras fencing is a type of fencing made from metal mesh. This type of fencing is often used as a temporary measure on a wide array of construction sites and other similar projects. Therefore, it lends itself well to print marketing.

These fences are made from lightweight materials. They are easy to install and take down quickly and safely. Heras fence covers are the best print marketing option for making use of this type of fencing. For example, a business could order a fence cover to advertise the specific construction project taking place behind the covers. Alternatively, a fence cover could advertise different products and services.

These types of banners offer privacy, security, and protection to the sites they surround. They can also passively control crowds at large sporting and music events or at any location or event where there is a requirement for boundary markings.

2. Printed Brochures

A printed brochure provides a business with the perfect canvas from which to give readers information about the company. This is because this form of print marketing offers customers a relatively short introduction to the features and benefits of specific products and services you offer as a business.

Your logo, colors, and branding can be prominent throughout to build your brand image. However, make sure your contact information is clear to see on every page.

Brochures are cost-effective and easy to distribute, either through direct mail or by handing them directly to people at industry and company events.

3. Postcards and Direct Mail

Postcards and leaflet style printed materials are short, single-page advertisements. This form of print marketing gives you the perfect way to say hello and thank your existing customers. You might also offer discount codes and promotions as special offers or showcase what you offer to prospective new customers.

For added effect, be clever with your design or incorporate a story. At any rate, be sure to accentuate your branding and use postcards in direct mailings to your mailing list.

4. Print Marketing with Catalogs

For certain industries and companies, where there is a wide range of products on offer, a printed catalog makes a great choice. This form of print marketing can be mailed to customers. Also, you can make it available to pick up in your store or at events. Either way, it makes a great choice for keeping in touch with your customer base.

A catalog can be an extensive list of all the products you make available to customers and prospective customers alike. Alternatively, it can provide a look ahead to future promotions and campaigns for a select few of your customers.

5. Business Cards

You might not think that business cards are popular these days. After all, most people share information with each other digitally now. However, this is a big part of the reason why you should consider printing business cards: They will help you stand out from the crowd.

A well-designed, simple, textural business card is much more likely to influence someone, especially when they notice your card as exemplary, since they do not receive them as often as they used to.

6. Letterhead and Stationery

One of the best ways to help build your brand is to have recognizable, consistent branding throughout your entire organization. Naturally, this extends to your letterhead, as well as to branded colors and logos on pens, paper, notebooks, mugs, USB sticks, and many other types of promotional items.

These products could be used not only by your employees but also handed out as gifts to customers and suppliers. You might also want to use them at trade events, community fairs, and the like.

7. Print Marketing Through Stickers and Posters

A cost-effective way to get noticed in a greater number of places is to invest in printing stickers and posters. You can then distribute these as gifts to customers and suppliers. Or you could put them in places where the general public will see them and engage with them. Basically, use them to encourage people to visit your website or store.

8. Signage

Print signage is big business. Shop display signs on the front of retail spaces, board signs to showcase what you’re selling on any given day, or other signs for big trade events and the like will all influence people to perceive your brand in positive ways.

But remember to consider design: An attractive sign will bring people in to find out what you’re all about. But a dull sign could mean people will walk on by and take no interest.


Take Advantage of These Powerful Print Marketing Options

As this article makes clear, there are some incredible options when it comes to print marketing options. You can try Heras fencing banners, printed booklets, powerful signage, and taking a fresh look at business cards.

Whether you choose to use only one or even all of these choices, it’s clear that print is here to stay. So use print in conjunction with your digital marketing efforts. This is a powerful combination that will catapult your business to the next level. But be sure to choose a printing supplier you can trust to deliver high quality materials and you’ll find your chances of success are amplified.