real estate seo represented by a model of a house on a tablet with a man's hand pointing to it

How Real Estate SEO Works

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As a business owner in the real estate industry, you naturally understand the importance of reaching out to new clients. But what about focusing on reaching out to local customers? It goes without saying that SEO is a sophisticated and ever-changing beast. But did you realize that local SEO is an excellent approach for connecting with clients who are looking for real estate businesses like yours in your region? Here’s how real estate SEO works.

When someone searches for “real estate [your city],” Google displays a map listing nearby real estate agents. Your goal is to get your business listed on this map.

To do this, you must ensure your website is optimized for local search. It means including your city and state in your titles and meta descriptions and creating pages specific to your location. You should also create relevant content for your potential customers, such as blog posts about buying or selling a home in your city. Make sure to contact for a more detailed consultation.

Analyze Your  Competitors’ Sites  

As a real estate agent, it’s important to understand how SEO works and how your competitors use it. To this end, here are some tips on how to monitor the situation properly.

1. Check Your Competitors’ Rankings on Google

Use the “site:” command to indicate where their website ranks for relevant keywords. If they consistently reach the top results, that means they have a proper SEO strategy.

2. Take a Look at their Backlink Profile

Next, get a tool like Ahrefs to see which websites link to their site. If they have a lot of high-quality backlinks, then they’re likely doing well with SEO.

3. See What Kind of Content They’re Producing

Are they writing blog posts, creating videos, or doing podcasts? Whatever content they’re creating, try to produce similar content. However, be sure to make yours an even higher quality.


Optimize On-Page SEO for Your Real Estate Site

As the first step in your real estate SEO plan, on-page optimization is key to success. By ensuring your website is properly optimized, you’re setting the foundation for a successful campaign.


So what exactly is on-page optimization? And what steps do you need to take to ensure they consistently appear optimized?

On-page optimization is the process of improving individual web pages so they rank higher and get more relevant traffic in search engines. Its main aim is to improve a website’s visibility in search engine results pages (SERPs).

Many factors contribute to a website’s ranking in SERPs, and on-page optimization is just one way to improve your website’s visibility. However, it is an important part of any SEO strategy and should not be overlooked.

Here are a few things to keep in mind when optimizing your website for real estate SEO:

  • Find the right keywords according to your location
  • Use your city and state name in titles and descriptions
  • Include images and videos
  • Use alt tags for all images

Improve Off-Page SEO on Your Real Estate Site

Off-page SEO is the process of optimizing your website for Google search results by promoting it on other platforms. It is crucial because it helps you improve your visibility and organic traffic.

There are many ways to promote your website, but some of the most effective methods include guest posting, social media marketing, and directory listings.

● Tap into Guest Posting to Get Backlinks for Your Real Estate Site

Guest posting involves writing an article for another industry website with a link to your site. This is a great way to get high-quality backlinks from authoritative sources.

● Get Good at Social Media Marketing

Social media marketing raises awareness of your brand and drives traffic to your website. In addition, creating shareable content and engaging with potential customers on platforms like Twitter and LinkedIn can help you reach a wider audience.

● Rely on Directory Listings to Improve SEO for Your Real Estate Site

Directory listings provide another way to improve your off-page SEO. There are many different types of directories, and each offers benefits. Some are focused on specific industries or geography. Others offer listings for businesses of all types. And many others provide reviews and ratings, which can help boost your SEO.

To get the most from directory listings, be sure to choose high-quality directories that are relevant to your business. Also, take the time to create accurate and complete listings with keyword-rich descriptions. You can improve your real estate SEO and attract more leads and customers by taking these steps.

Pay Close Attention to Local SEO

Local SEO aims at optimizing your website to rank higher in search results for keywords related to your business in a particular geographic area. For example, if you’re a real estate agent in New York, you’ll want to optimize your site for keywords like “New York real estate” or “homes for sale in New York.”

To do this, you’ll need to create relevant content for your target market and include the keywords you’re targeting. You can also contact a professional agency if you want good results. They usually have a team of experienced SEO experts who know how to get a service to rank high in search engines like Google.

Track Your Keywords Rankings 

Tracking your keyword rankings is an excellent technique to track your progress and report your results. There are several approaches to this. One method is to utilize a tool such as Google Analytics. A keyword ranking tracker, such as Moz or Ahrefs, is another option.

Both methods will give you insights into your keywords’ performance and where to improve. However, using multiple tools is best if you want the most accurate results.

This can be time-consuming, but it’s worth it if you want to improve your SEO. By tracking your progress, you can see what’s working and what isn’t and make changes accordingly.

Will You Get a Good Return on Your Investment in Real Estate SEO?

You may want to know what your ROI will be with real estate SEO. Will it be worth the time and effort required to optimize your website for search engines?

Yes, it will. A recent NAR study found that 55% of buyers find their home online, and that number will only grow. That means that if your website isn’t optimized for search engines, you could miss out on many leads.



All in all, real estate SEO is the process of optimizing your website for Google search to earn more visibility and organic traffic. It requires both on-page and off-page optimization techniques and a solid understanding of how Google ranks websites. It is a slow process, without a doubt. However, with a little time and effort, you can see significant improvements in your website’s traffic and ranking.