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Are you considering using Twitter to grow your brand? Well, you should! With an estimated 450 million active users monthly, the platform offers an incredible opportunity for you to reach your customers directly. What’s more, with the modern customer wanting a more tailored experience, this platform could be the one for you.
Growing your brand on Twitter requires a lot of hard work, commitment, and consistency to build trust with your followers. Otherwise, it will be hard for you to convert them into customers.
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Here are six actionable tips to help you grow your business on Twitter today.
1. Create a Professional Profile on Twitter
You cannot build a brand on Twitter without creating a solid profile image for your account. It is the first golden rule of social media branding, and you should adhere to it accordingly.
Accordingly, complete your profile by writing a descriptive bio that includes your website URL and contact information. For example, this Twitter bio of entrepreneur Steve Streit doesn’t leave you guessing about his business: “Founder of @SWS_VC @GreenDotBank and The Patti’s Way Charitable Foundation.”
Use a picture relevant to your business or personal brand to represent you online. Remember: “A picture is worth a thousand words,” so make sure your profile picture represents your business accurately.
With a professional-looking profile, you will be able to establish trust with your audience from the get-go.
2. Provide Value for Your Followers
Value on Twitter means engaging, informative, and relevant tweets. To grow your brand on the site, you must give your target audience a reason to follow you and engage with your content.
Examples of content you can tweet include videos, pictures, quotes, industry news, and more. However, ensure that any tweet is relevant to your business and your targeted audience’s interests.
Plus, any piece of content you share must be authentic and unique. Your followers won’t want to follow an account that shares generic content all the time.
3. Be Consistent
An important thing to understand about Twitter is that things move especially fast. People won’t wait around for you to be active on the platform. They’ll move on to your competitors if you aren’t present enough to provide them value. Therefore, it is up to you to regularly post updates to stay relevant and keep your audience engaged.
Of course, this is not the easiest thing to do, especially as you have to run your business and attend to other responsibilities. Fortunately, there are many ways to remain active on the platform, even if you are not there personally, to post an update daily or even every hour.
For example, you can hire a social media manager to do it for you. Alternatively, set up a scheduled posting tool to automate the process for you.
4. Connect with Your Twitter Audience
You can use automation tools to schedule posts on Twitter to remain active. However, to truly connect with your audience, you must be available to reply and interact with them in real time.
It would be a shame to miss out on engaging with your target audience further by not responding to their comments or questions immediately. So make time to regularly engage with your followers by monitoring your mentions and replies.
5. Stay Up-to-Date with Trends
Want to grow your brand on Twitter? You must keep up with industry trends and news relevant to your industry or niche.
Twitter is a great resource for staying updated about the latest industry news. Subscribe to relevant hashtags related to your business to stay on top of the latest discussions in your space. This way, you can interact with your audience and mention them in your tweets when required.
6. Take Advantage of the Twitter Analytics Feature
Fortunately, Twitter provides insights to help you grow your following. You can use the Analytics feature to dig into your followers’ demographics, geographical locations, and more.
With this data, you can tailor your content strategy and create more relevant content for your target audience.
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Today, most of your customers are online, so it is a no-brainer to take advantage of your online presence to build your business for the long haul. To this end, smart brand owners who want to gain more leads and sales look to Twitter. It is a helpful platform that will give you access to a growing body of customers.
But gaining customers’ trust on Twitter doesn’t happen overnight, so start slowly and use these six tips to build a strong brand presence on Twitter today.
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